DotAsia Hot-or-Not Contest Final Phase

For Immediate Release

Hot-Or-Not Domains Appraisal Contest Grand Prize Winning Domain: “Discover.Asia”

Hong Kong, 28 August 2008 – DotAsia Organisation announced today that hand in hand with the completion of the Sunrise and Landrush auctions is the final phase of the .Asia Hot-or-Not Domains Appraisal Contest. Many contestants had tipped “sex.asia” to come out on top, but ultimately the winning domain for the Grand Prize was “discover.asia”. The winner must now pass the final trivia test on the DomainMasters show at WebmasterRadio.FM (http://domainmasters.think.asia), next Wednesday September 3, 7:00PM EST to win the US$10,000 Grand Prize.

Final weeks of the Hot-or-Not Contest saw lively jostling for position among the Top 10 auctions list. The winning names of the 5 weekly contests just a few weeks ago can no longer be found in the final Top 10 list:

• Week 1 (June 12): resorts.asia, US$22,501 – winner: Xavier Lee (Hong Kong)
• Week 2 (June 19): careers.asia, US$13,000 – winner: Dr. Lillian Nejad (Australia)
• Week 3 (June 26): southeast.asia, US$20,500 – winner: Jason Drake (USA)
• Week 4 (July 3): seo.asia, US$18,500 – winner: Ernesto Maisuls (Israel)
• Week 5 (July 10): vodka.asia, US$25,000 – winner: Rudy Khosumohardjo (Indonesia)

“The Hot-or-Not Contest was designed to be a fun event for the industry and an exciting watch to raise general awareness in the community about the value of domain names. With the weekly winners coming from around the world, it is exemplary of the global appeal for .Asia domains and our continued commitment to build the value of .Asia not only for those from Asia but also for those targeting services for the Asia market,” concluded Edmon Chung, CEO of DotAsia Organization.

About DotAsia Organisation:

DotAsia Organisation is the Sponsoring Organisation and Registry Operator for the .Asia Sponsored Generic Top Level Domain. DotAsia is a not-for-profit, community-based organisation incorporated in Hong Kong. Asia has developed into a global force in the international commercial, political and cultural network. The .Asia domain aspires to embrace this dynamism in the Asia Century to become a nucleus, intersection and breeding ground for Internet activity and development in the region. To learn more about DotAsia, please visit: http://www.registry.asia.

Media Enquiries:

Pavan Budhrani: 37410015 (pavan@registry.asia)

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