Thus, the aim of .date is to create a blank canvas for the online dating sector set within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space for the dating sector. As the new space is dedicated to those within the dating affinity group the Applicant will ensure that consumer trust is promoted. Consequently consumer choice will be augmented as there will be a ready marketplace specifically for dating enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation and competition within the dating sector as there will be new channels available not yet fulfilled by current market offerings. This new environment will cause registrants to seek new ways to separate themselves from the competition. | Thus, the aim of .date is to create a blank canvas for the online dating sector set within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space for the dating sector. As the new space is dedicated to those within the dating affinity group the Applicant will ensure that consumer trust is promoted. Consequently consumer choice will be augmented as there will be a ready marketplace specifically for dating enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation and competition within the dating sector as there will be new channels available not yet fulfilled by current market offerings. This new environment will cause registrants to seek new ways to separate themselves from the competition. |