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No Campaign DotAfrica was a concentrated e-mail based protest effort that was undertaken by the Yes2DotAfrica campaign, an initiative of the DotConnectAfrica Organization (DCA) ostensibly to counter the perceived threat posed to DCA’s standing and prospective application to ICANN for the new DotAfrica generic Top Level Domain (gTLD). The No Campaign featured high drama and ran from 2010 and peaked in the fall of 2011, when DCA circulated many No Campaigns to its readers.
 
No Campaign DotAfrica was a concentrated e-mail based protest effort that was undertaken by the Yes2DotAfrica campaign, an initiative of the DotConnectAfrica Organization (DCA) ostensibly to counter the perceived threat posed to DCA’s standing and prospective application to ICANN for the new DotAfrica generic Top Level Domain (gTLD). The No Campaign featured high drama and ran from 2010 and peaked in the fall of 2011, when DCA circulated many No Campaigns to its readers.
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The ‘No Campaigns’ were further used by DCA to help shed more light on the opaque activities and shifting tactics of detractors that might not be readily transparent to those who have been following the DotAfrica debate, to expose the acts of illegality, and other conflicting interests of the detractors of DCA, and show that they are not suited to lead, or be engaged in the DotAfrica project.
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According to the justification issued by the company, the ‘No Campaigns’ were further used by the DCA to help shed more light on the opaque activities and shifting tactics of detractors that might not be readily transparent to those who have been following the DotAfrica debate, to expose the acts of illegality, and other conflicting interests of the detractors of DCA, and show that they are not suited to lead, or be engaged in the DotAfrica project. <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1107732654578.html The Justification for our "NO" Campaigns]</ref>
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Most observers praised DCA for its commitment to transparency which was evident in the content of the No Campaigns, as can be read from the comments received from various individuals.  <ref>[http://www.dotconnectafrica.org/media-coverage/comments/ Comments to the "NO" Campaigns]</ref> Other persons also criticized DCA for running a negative campaign and for naming names (mentioning the names of certain individuals) in its email circulations. Because of such criticisms, the DCA was forced on several occasions to defend itself and explain why it had to embark on the No Campaign by issuing clarifications. <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1107732654578.html The Justification for our "NO" Campaigns]</ref>
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Most observers praised DCA for its commitment to transparency which was evident in the content of the No Campaigns, as can be read from the comments received from various individuals.  Other analysts also criticized DCA for running a negative campaign and for naming names (mentioning the names of certain individuals)  in its email circulations.  Because of such criticisms, DCA was forced on several occasions to defend itself and explain why it had to embark on the No Campaign.
      
==History on NO Campaigns==
 
==History on NO Campaigns==
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