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Status:	Delegated
country:	International
Date Implemented:	07 Jun 2016
Type:	Generic
Category:	Commerce
Priority #:	279 - XYZ.COM LLC 500 - Starbucks (HK) Limited 729 - Global Top Level ApS 1083 - Amazon 1560 - One.com A/S 1565 - Donuts (Grand Turn, LLC)

.now is a delegated TLD in ICANN's New gTLD Program. Amazon's application succeeded and the company currently manages the TLD.

Previous Applicants

1. Donuts (Grand Turn, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.
2. Global Top Level ApS
3. One.com A/S
4. Starbucks (HK) Limited (Richard Li company)
5. XYZ.COM LLC

Objection

An official Legal Rights Objection was filed by the applicant Starbucks (HK) Limited, against all fellow applicants.

A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."