The increased number of registrations on the secondary market for domain name and for targeted Internet search advertising have led to the development of a wide variety of new practices and business models on the Internet. The domain name speculation is being replaced by more sophisticated and complex methods for establishing the value of selling, purchasing or even leasing the already existent domain names in the secondary market. The main purpose of domain names is enable traffic attraction from search engines and generate cost-per-click advertising revenue. Nevertheless, the aftermarket is definitely becoming a very competitive market and maybe even industry.<ref>[http://www.oecd.org/LongAbstract/0,2546,en_2649_34225_36471570_119666_1_1_1,00.html Secondary market domain names]</ref> | The increased number of registrations on the secondary market for domain name and for targeted Internet search advertising have led to the development of a wide variety of new practices and business models on the Internet. The domain name speculation is being replaced by more sophisticated and complex methods for establishing the value of selling, purchasing or even leasing the already existent domain names in the secondary market. The main purpose of domain names is enable traffic attraction from search engines and generate cost-per-click advertising revenue. Nevertheless, the aftermarket is definitely becoming a very competitive market and maybe even industry.<ref>[http://www.oecd.org/LongAbstract/0,2546,en_2649_34225_36471570_119666_1_1_1,00.html Secondary market domain names]</ref> |