[[Google]] won the auction over the other applicants, paying a winning bid of $25,001,000.<ref>[https://gtldresult.icann.org/application-result/applicationstatus/auctionresults Auction Results] ICANN.org, retrieved 02 March 2015</ref> The proceeds for the auction will go into a separate ICANN fund to be used for a designated purpose. The other applicants for the string must withdraw their applications for .app.<ref>[http://www.thedomains.com/2015/02/26/google-wins-the-new-gtld-app-for-25-million/ Google Wins the New gTLD .app for $25 Million] TheDomains.com, Retrieved 02 March 2015</ref> | [[Google]] won the auction over the other applicants, paying a winning bid of $25,001,000.<ref>[https://gtldresult.icann.org/application-result/applicationstatus/auctionresults Auction Results] ICANN.org, retrieved 02 March 2015</ref> The proceeds for the auction will go into a separate ICANN fund to be used for a designated purpose. The other applicants for the string must withdraw their applications for .app.<ref>[http://www.thedomains.com/2015/02/26/google-wins-the-new-gtld-app-for-25-million/ Google Wins the New gTLD .app for $25 Million] TheDomains.com, Retrieved 02 March 2015</ref> |