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→Company Expansion
==Company Expansion==
==Company Expansion==
Since its IPO of stocks, Amazon's sales continue to increase and on latter part of 1998, the company is already offering 3.1 million titles. It also acquired the Internet Data Base and opened its music store.
Since its IPO of stocks, Amazon's sales continued to increase; and in 1998 the company was already offering 3.1 million titles. It also acquired the Internet Data Base and opened its music store.
In 1999, the company acquired Alexa Internet, Tool Crib of the North's Online and Catalog Sales Division and it also opened four fulfillment centers. The company also launched the Amazon.com Auction and added the consumer electronics, toys and games, home improvement, software, video games and gift ideas stores and the zShops. Time Magazine also recognized Jeff Bezoz as 1999 "Person of the Year."
In 1999, the company acquired Alexa Internet, Tool Crib of the North's Online and Catalog Sales Division and it also opened four fulfillment centers. The company also launched the Amazon.com Auction and added the consumer electronics, toys and games, home improvement, software, video games and gift ideas stores and the zShops. Time Magazine also recognized Jeff Bezos as 1999 "Person of the Year."
<ref>[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9ODI2MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 Company Timeline]</ref>
<ref>[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9ODI2MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 Company Timeline]</ref>
In 2000, Amazon has approximately 16 million customers and it became the most popular e-Commerce company in the United States. The increasing number of customers inspired the management to create a new logo to represent the company’s message; it is selling practically everything from A-Z represented by the arrow under the name Amazon. The arrow is also an illustration of a smile from a customer who is happy and satisfied purchasing a product from the company. <ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=70550&highlight= Corporate-ir.net]</ref>
In 2000, Amazon had approximately 16 million customers and it became the most popular e-Commerce company in the United States. The increasing number of customers inspired the management to create a new logo to represent the company’s message; the arrow under the name Amazon represents its offerings of everything from A to Z. The arrow is also an illustration of a smile from a customer who is happy and satisfied purchasing a product from the company. <ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=70550&highlight= Corporate-ir.net]</ref>
During the dot com bubble burst majority of e-Commerce companies went bankrupt but Amazon is one of the few to carry on with the operations of the business and climb the ladder of success and continued to open more stores, achieving the company goal of offering every product available in the market and kept introducing different programs to entice more customers to shop on the website such as the super saver shipping offer, look inside the book, consumer reviews etc.
During the dot com bubble burst, the majority of e-Commerce companies went bankrupt but Amazon is one of the few to carry on with the operations of the business and climb the ladder of success; it continued to open more stores, achieving the company goal of offering every product available in the market and kept introducing different programs to entice more customers to shop on the website, such as the super saver shipping offer, look inside the book, consumer reviews, etc.
Amazon also acquired more businesses, expanded its operations internationally, opened more fulfillment centers and created partnerships with different companies and launched more stores, programs and opportunities for consumers as well as small entrepreneurs.
Amazon also acquired more businesses, expanded its operations internationally, opened more fulfillment centers and created partnerships with different companies and launched more stores, programs and opportunities for consumers as well as small entrepreneurs.