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'''Rick Schwartz''' is the self-anointed "[[Domaining|Domain]] King", who purchased his first domain name in 1995
when he paid $100 for LipService.com. Eight years later he sold Men.com for $1.32 million in a deal that was reported worldwide. A lot happened to shape the Schwartz legend in the eight years between those events, but to understand him you have to look further back than the past decade.
Schwartz was born in New Jersey but didn’t stick around long enough to call the Garden State home. His dad Hy (who passed away in 1997) had left a government job and taken a private position that required the family to make frequent moves. By the time he had graduated from high school, Schwartz had lived in 6 different states and gone to 10 different schools, including two separate high schools in his senior year.<ref>[http://www.dnjournal.com/columns/cover020204.htm Domain name journal]</ref>