'''Rick Schwartz''' is the self-anointed "[[Domaining|Domain]] King", who made millions off of [[domaining]] in the mid-90s. He purchased his first domain name in 1995; paying $100 for LipService.com. Eight years later, he made international news when he sold Men.com for $1.32 million.
Schwartz was born in New Jersey but didn’t stick around long enough to call the Garden State home. His dad Hy (who passed away in 1997) had left a government job and taken a private position that required the family to make frequent moves. By the time he had graduated from high school, Schwartz had lived in 6 different states and gone to 10 different schools, including two separate high schools in his senior year.<ref>[http://www.dnjournal.com/columns/cover020204.htm Domain name journal]</ref>