Changes

Mr. Schwartz dragged his feet through highschool and a few months of community college before discovering his passion for sales; as he began to truly excel in the sale sector he decided it was time to sell his own products rather than make someone else rich. He bean selling products produced in Asia at trade shows and in trade magazines. He immediately recognized the benefit of the Internet to a salesman, and claims the day that he learned about the [[FTP|File Transfer Protocol]] was the day that changed his life. He began putting his brochures and sales materials online, and around this time he discovered the monetary potential of domain names.<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal]</ref>

Mr. Schwartz dragged his feet through highschool and a few months of community college before discovering his passion for sales; as he began to truly excel in the sale sector he decided it was time to sell his own products rather than make someone else rich. He bean selling products produced in Asia at trade shows and in trade magazines. He immediately recognized the benefit of the Internet to a salesman, and claims the day that he learned about the [[FTP|File Transfer Protocol]] was the day that changed his life. He began putting his brochures and sales materials online, and around this time he discovered the monetary potential of domain names.<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal]</ref>

==Domaining==

==Domaining==

Rick credits much of his success to the countless other individuals and corporations that failed to recognize the value of domain names and act on the early [[domaining]] rush. His initial investment consisted of $1,800 dollars, but he was soon spending $42,000 on porno.com. To drum up more resources and focus his energy, Rick Schwartz sold his sales business for 7 figures in 1998. At this time he was purchasing domains such as candy.com, and men.com; the latter was purchased for $15,000. That domain is one of a very few number he has sold, others include escore.com, which was sold to the standardized test giant, Kaplan, for $100,000. He sees his parked pages and keyword-specific domains as the perfect advertising, a commercial that doesn't stop running that allows for a constant sales-pitch.  

Rick credits much of his success to the countless other individuals and corporations that failed to recognize the value of domain names and act on the early [[domaining]] rush. His initial investment consisted of $1,800 dollars, but he was soon spending $42,000 on porno.com. To drum up more resources and focus his energy, Rick Schwartz sold his sales business for 7 figures in 1998. At this time he was purchasing domains such as candy.com, and men.com; the latter was purchased for $15,000. That domain is one of a very few number he has sold, others include escore.com, which was sold to the standardized test giant, Kaplan, for $100,000. He sees his parked pages and keyword-specific domains as the perfect advertising, a commercial that doesn't stop running, which allows for a constant sales-pitch.  

Mr. Schwartz has over 4,300 domains that he claims bring in a combined traffic of 95,000 - 115,000 visitors each day. He's the first to admit that his sites tend to be "crappy"; in that they are mostly pages with revenue=producing links, and he's fine to see his hits come and go - and hopes that they choose to leave via one of those links. Schwartz's portfolio is managed by [[Moniker]].<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal.com]</ref>

Mr. Schwartz has over 4,300 domains that he claims bring in a combined traffic of 95,000 - 115,000 visitors each day. He's the first to admit that his sites tend to be "crappy"; in that they are mostly parked pages with revenue-producing links, and he's fine to see his hits come and go - and hopes that they choose to leave via one of those links. Schwartz's portfolio is managed by [[Moniker]].<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal.com]</ref>

===Notable Sales===

===Notable Sales===

* RoomDividers.com - $75,000

* RoomDividers.com - $75,000

* Men.com - $1.3M

* Men.com - $1.3M

* iReport.com to CNN - $750K<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref>

* iReport.com to CNN - $750K<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref>

==Litigation==

==Litigation==

Mr. Schwartz became involved in a high-profile lawsuit and counter-suit when Lilly Industries Inc., claimed that his goofoff.com address violated their trademark Goof Off paint remover. Rick was informed by [[Network Solutions]] that Lilly had filed a dispute on the namespace and that he would have to litigate or face his site being placed on hold. At that time, the site was running as a travel and entertainment portal. He saw this as another example of "Fortune 500 Bullies" using their financial resources to push small business owners away from legitimately acquired and retained domains.<ref>[http://www.erealestate.com/domainking/articles.htm eRealEstate]</ref> A visit to goofoff.com today shows that the site remains in Rick's hands, and that he bested a corporate giant.<ref>[http://goofoff.com/ GoofOff.com]</ref> The settlement agreement allowed Rick to keep the site under certain restrictions, and Lilly Industries assumed all legal fees.<ref>[http://www.neusnews.com/blog/legal/ANALYSIS-OF-THE-GOOFOFFCOM-CASE-AT-NAF.php?post_id=51&pgtitle=ANALYSIS+OF+THE+GOOFOFFCOM+CASE+AT+NAF&category=legal NeusNews]</ref>

Mr. Schwartz became involved in a high-profile lawsuit and counter-suit when Lilly Industries Inc., claimed that his goofoff.com address violated their trademark Goof Off paint remover. Rick was informed by [[Network Solutions]] that Lilly had filed a dispute on the namespace and that he would have to litigate or face his site being placed on hold. At that time, the site was running as a travel and entertainment portal. He saw this as another example of "Fortune 500 Bullies" using their financial resources to push small business owners away from legitimately acquired and retained domains.<ref>[http://www.erealestate.com/domainking/articles.htm eRealEstate]</ref> A visit to goofoff.com today shows that the site remains in Rick's hands, and that he bested a corporate giant.<ref>[http://goofoff.com/ GoofOff.com]</ref> The settlement agreement allowed Rick to keep the site under certain restrictions, and Lilly Industries assumed all legal fees.<ref>[http://www.neusnews.com/blog/legal/ANALYSIS-OF-THE-GOOFOFFCOM-CASE-AT-NAF.php?post_id=51&pgtitle=ANALYSIS+OF+THE+GOOFOFFCOM+CASE+AT+NAF&category=legal NeusNews]</ref>