Some of his most high-profile work with ICANN was related to the creation, approval, and implementation of the organization's [[New gTLD Program|new gTLD program]]. He described the program as "the biggest change in the Domain Name System since [[.com]], certainly — maybe the biggest change since the re-architecting of the whole domain naming system in ’83-’84, which is when .com came about".<ref>[http://www.wired.com/epicenter/2012/01/icaan-president-beckstrom ICANN President Beckstrom, Wired.com]</ref> Rod's tenure as CEO during the creation and launch of the new gTLD program saw him touring the world and participating in a wide variety of interviews and outreach efforts through various types of media in order to spread awareness about the program and its anticipated effects.<ref>[https://twitter.com/#!/RodBeckstrom/status/157224105291161600 Tweet Jan 11, 2012, Twitter.com]</ref> | Some of his most high-profile work with ICANN was related to the creation, approval, and implementation of the organization's [[New gTLD Program|new gTLD program]]. He described the program as "the biggest change in the Domain Name System since [[.com]], certainly — maybe the biggest change since the re-architecting of the whole domain naming system in ’83-’84, which is when .com came about".<ref>[http://www.wired.com/epicenter/2012/01/icaan-president-beckstrom ICANN President Beckstrom, Wired.com]</ref> Rod's tenure as CEO during the creation and launch of the new gTLD program saw him touring the world and participating in a wide variety of interviews and outreach efforts through various types of media in order to spread awareness about the program and its anticipated effects.<ref>[https://twitter.com/#!/RodBeckstrom/status/157224105291161600 Tweet Jan 11, 2012, Twitter.com]</ref> |