Rick credits much of his success to
the countless other individuals and corporations that failed to recognize the value of domain names and act on the early [[domaining]] rush. His initial investment consisted of $1,800 dollars, but he was soon spending $42,000 on porno.com. To drum up more resources and focus his energy, Rick Schwartz sold his sales business for 7 figures in 1998. At this time he was purchasing domains such as candy.com, and men.com ; he purchased the latter for $15,000.
Mr. Schwartz has over 4,300 domains that he claims bring in a combined traffic of 95,000 - 115,000 visitors each day.
He's the first to admit that his sites tend to be "crappy"; in that they are mostly parked pages with revenue-producing links, and he's fine to see his hits come and go - and hopes that they choose to leave via one of those links. Schwartz's portfolio is managed by [[Moniker]].<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal.com]</ref> Many of his sites, approximately half, are "adult" oriented domains ; though he insists that none of these pages have any actual illicit content, beyond the name, and that they are merely parked advertising space.<ref>[http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html BizJournals.com]</ref>
Rick Schwartz has stated that he makes "a few million [dollars] a year" in revenue from his many parked pages.<ref>[http://www.chefpatrick.com/interview-with-rick-schwartz-the-domain-king/ ChefPatrick.com]</ref>