Rick credits much of his success to being early on the [[domaining]] rush. His initial investment consisted of $1,800 dollars, but soon spent $42,000 on porno.com. To generate additional resources, he sold his sales business for 7 figures in 1998.
At this time he was purchasing domains such as candy.com, and men.com, the latter for $15,000.
Mr. Schwartz has over 4,300 domains that he claims bring in a combined traffic of 95,000 - 115,000 visitors each day. His sites tend to be parked pages with revenue-producing links. Schwartz's portfolio is managed by [[Moniker]].<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal.com]</ref> Many of his sites, approximately half, are "adult" oriented domains, though he insists that none of these pages have any actual illicit content, beyond the name, and that they are merely parked advertising space.<ref>[http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html BizJournals.com]</ref>