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|logo =
|status = ProposedDelegated
|country =
|language =
|translation =
|manager =
|registryprovider =
|registrations =
|date =27 June 2014|type = [[Brand TLDGeoTLD]]
|category =
|community =
|priority = 721 - [[TUI AG]]
|keypeople =
'''.tui''' is a delegated [[GeoTLD]] that was initially submitted as a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[TUI AG]].<ref>[ Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> .tui was delegated to the [[Root Zone]] of the [[DNS]] on the 27th September, 2014, completing the successful application for the string.<ref>[ ICANN delegated strings] Retrieved 5th December 2014.</ref> This string, applied for by its applicant as a [[Brand TLD]], was deemed a [[GeoTLD|Geographic TLD]] by ICANN's [[Geographic Names Panel]], referring to a province in Burkina Faso. Geo TLDs must have government support in order to pass evaluation and proceed towards delegation.<ref>[ Told You So Four New gTLDs Given Geographic Surprise others Given a Pass,] Retrieved 7 Mar 2013</ref> The applicant failed the [[Initial Evaluation]] because of this geographic ruling. It requested and passed [[Extended Evaluation]].<ref>[ Five gTLDs Fail the Geo Test, Domain Incite] Retrieved 4 Oct 2013</ref> ==Application Details==The following is excerpted from the applicant's response to question #18:<blockquote>"TUI AG is currently Europe’s leading travel group, with over 30 million customers trusting the company with their holiday and travel planning needs each year. TUI is committed to providing specialty travel experiences to clients around the globe, whether their intended destinations are exotic locales or relaxing retreats near to home. TUI posted a 2010⁄2011 turnover of over EUR 17.5 billion, with underlying operating earnings of over EUR 600 million, and the company is proud to boast a network of roughly 73,700 employees.</blockquote><blockquote>TUI’s predecessor, the Preussag company, was founded as a coal-mining interest in 1924, and later became an important player in German industry. In 1997, Preussag acquired Hapag Lloyd AG, one of Germany’s greatest transport and travel companies, with a large selection of aircraft, cruise ships, and travel agencies. Realizing the opportunities available in this new market sector, the company sold most of its non-travel-related assets, and began dedicating itself to the provision of outstanding travel planning services. In 2002, the company officially adopted the TUI AG name, and since that time has continued to build its world-class reputation - ( [ visit TUI registry)].</blockquote><blockquote>The company has used its TUI trade name in commerce since the 1970s, and also began registering trademarks for the name at the same time. Now TUI AG is the registered owner of numerous TUI trademarks worldwide.</blockquote><blockquote>..</blockquote><blockquote>It is envisaged that TUI will be the sole registrant of domain names within the TLD, which will ensure that such domain names only are used for purposes authorized by TUI in its online brand promotion and customer service efforts. A draft version of the anticipated Domain Name Registration and Use Policy for the “.TUI” space is provided at the end of the answer to question 18(c)."<ref>[ Application Download,] Retrieved 19 Feb 2013</ref></blockquote> ==Contract signed==On 3rd July 2014, [[TUI AG]] received a [[Registry Agreement]] signed by [[ICANN]] for .tui after passing the [[Initial Evaluation]].<ref>[ Registry Agreements,] Retrieved 07 Dec 2014 </ref> was delegated to the [[Root Zone]] of the [[DNS]] on the 27th September, 2014, completing the successful application for the string.<ref>[ ICANN delegated strings] Retrieved 5th December 2014.</ref>

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