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{{TLD|
 
{{TLD|
|logo  =
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|logo  =Yoga.jpg
 
|status = Delegated
 
|status = Delegated
 
|manager  =
 
|manager  =
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|registrations  =
 
|registrations  =
 
|date  =
 
|date  =
|type  = [[gTLD|Generic]]
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|type  = [[gTLD|Open]]
 
|category = [[:Category: Sport New gTLDs|Sport]]
 
|category = [[:Category: Sport New gTLDs|Sport]]
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| website        = [http://mmx.co mmx.co]
 
|community  =
 
|community  =
 
|priority =  
 
|priority =  
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'''.yoga''' is a [[gTLD]] that was proposed through [[ICANN]]'s [[New gTLD Program]]. .yoga was delegated to the [[Root Zone]] of the [[DNS]] on the 15th October, 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 7th December 2014.</ref>
 
'''.yoga''' is a [[gTLD]] that was proposed through [[ICANN]]'s [[New gTLD Program]]. .yoga was delegated to the [[Root Zone]] of the [[DNS]] on the 15th October, 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 7th December 2014.</ref>
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===Positioning Statement===
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==Intended Use==
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.Yoga is a new generic top level domain targeted to yoga teachers, studios, yoga bloggers, and equipment vendors.
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===Benefits===
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==Delegation Status==
===Delegation===
   
.yoga was delegated to the [[Root Zone]] of the [[DNS]] on the 15th October, 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 7th December 2014.</ref>
 
.yoga was delegated to the [[Root Zone]] of the [[DNS]] on the 15th October, 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 7th December 2014.</ref>
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===Successful Applicant===
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==Notable Users==
# [[Top Level Domain Holdings Ltd.]], one of 68 applications that the company  has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1547 here].
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Thinking about the best way to stretch your web audience? Put yourself into the best position to grow with a .yoga address. Teachers, studios, yoga bloggers, and equipment vendors can all benefit from a .yoga domain name: it’s short, it’s memorable, and it makes an instant connection between your brand and yoga. It’s the best way to show - before someone has even clicked your site or opened your email - that yoga is what you do.
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===Previous Applicants===
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==Successful Applicant==
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[[Top Level Domain Holdings Ltd.]], one of 68 applications that the company  has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1547 here].
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==Previous Applicants==
 
# [[Donuts]] (Victor Falls, LLC), one of 307 TLDs applied for by Donuts. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/720 here].
 
# [[Donuts]] (Victor Falls, LLC), one of 307 TLDs applied for by Donuts. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/720 here].
 
# [[Uniregistry]], one of 53 TLDs applied for by [[Frank Schilling]]'s company.
 
# [[Uniregistry]], one of 53 TLDs applied for by [[Frank Schilling]]'s company.
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Both Donuts and Uniregistry withdrew their applications after an April 2014 [[private auction]] that was administered by [[Applicant Auction]], in which TLDH (Minds and Machines) won the rights to the string.<ref>[http://domainincite.com/16566-millions-spent-on-new-gtlds-as-11-contention-sets-settled Millions spent on New gTLDs as 11 contention sets settled, DomainIncite] Retrieved 01 May 2014</ref>
 
Both Donuts and Uniregistry withdrew their applications after an April 2014 [[private auction]] that was administered by [[Applicant Auction]], in which TLDH (Minds and Machines) won the rights to the string.<ref>[http://domainincite.com/16566-millions-spent-on-new-gtlds-as-11-contention-sets-settled Millions spent on New gTLDs as 11 contention sets settled, DomainIncite] Retrieved 01 May 2014</ref>
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===TLDH & $15mm Auction Funding===
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==TLDH & $15mm Auction Funding==
 
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
 
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
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===Contract Signed===
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==Contract Signed==
 
On 29th May 2014, [[Top Level Domain Holdings]] received a [[Registry Agreement]] signed by [[ICANN]] for .yoga after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries Registry Agreements, ICANN.org] Retrieved 07 December 2014</ref>
 
On 29th May 2014, [[Top Level Domain Holdings]] received a [[Registry Agreement]] signed by [[ICANN]] for .yoga after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries Registry Agreements, ICANN.org] Retrieved 07 December 2014</ref>
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===References===
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==References==
 
{{reflist}}
 
{{reflist}}
    
[[Category:TLD]]
 
[[Category:TLD]]
 
[[Category:Lifestyle New gTLDs|yoga]]
 
[[Category:Lifestyle New gTLDs|yoga]]
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__NOTOC__
 
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