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|language = Chinese (Hans/Simplified)
|language = Chinese (Hans/Simplified)
|translation = "world, globe, universe"
|translation = "world, globe, universe"
|manager =
|manager = [[Stable Tone Limited]]
|registryprovider =
|registryprovider =[[Neustar]]
|registrations =
|registrations =
|date =
|date =
'''.世界''' is an [[IDN]] [[gTLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Stable Tone Limited]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
'''.世界''' is an [[IDN]] [[gTLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Stable Tone Limited]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
===Application Details===
The following is excerpted from the applicant response to question #18:
"Stable Tone Limited is applying to become an ICANN accredited Top Level Domain (TLD) registry for the .世界TLD (.shijie). The .世界TLD is intended to benefit the Chinese-speaking internet users by providing a designated and focused namespace for individuals, entities and businesses to communicate online entirely in their own language – indeed entirely in their own world. The Chinese letters .世界approximiately translate to ‘world’, ‘globe’ or ‘universe’ in English, with meaning of world, universe, globe, space, cosmos, life, atmosphere, realm, system, existence, nature, entity, humankind, business, etc. It is pronounced roughly “She-jee-ay”. The Company intends for .世界 names to be registered and used by anyone interested to communicate online in Chinese language.
The .世界TLD is targeted primarily at potential registrants and Internet users in Mainland China, therefore most of the registrations will be in the Chinese language and Simplified Chinese characters. The Company will allow English language second level registrations, though these are seen to constitute a minority of the domains under management (DUM). The Company will enable registration of secondary level Chinese IDN names in .世界TLD and English language ASCII names, by individuals as well as businesses targeting the Chinese language Internet user. The target market is any individual, entity or business with a desire to reach the Chinese speaking market, mostly in Mainland China. Second level domain names in this TLD will be available through the registrar channel, and will be priced competitively with current gTLD and ccTLD alternatives.
The .世界 TLD will be a ubiquitous Internet space, under control of the Company, to allow the distribution and exchange of information, products and services by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .世界 domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD including, but not limited to, website hosting, SEO, marketing and consulting services. Stable Tone will distinguish .世界 from other spaces which are more narrowly focused, and which are not in Chinese language.
..
The Company was founded by Jason Du, who serves as CEO and Chairman. Mr. Du has more than 14 years of technical and managerial experience in Internet businesses. He is joined by a distinguished set of executives with proven track records of establishing successful Internet businesses both in China and in the USA."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Application Download, gTLDresult.ICANN.org] Retrieved 14 Feb 2013</ref>
==References==
==References==
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