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'''.unicorn''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Unicorn a.s.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
'''.unicorn''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Unicorn a.s.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
==String Similarity==
After the long delayed ruling from the [[String Similarity Panel]] was released in late February 2013, it was revealed that [[.unicom]] had been deemed to similar to [[.unicorn]] and consequently were placed in contention set. Only one TLD can go on from a contention set to implementation, the others must be withdrawn or beat in auction or otherwise negotiated away from their application. The process of the String Similarity Panel was long obscured and had been causing a great deal of confusion and anxiety within the new TLD applicant community. Other than the .hotel/hoteis contention set there was only one other created, [[.hotels]] & [[.hoteis]]. There is no official appeals process to the findings of the Panel.<ref>[http://www.icann.org/en/news/announcements/announcement-26feb13-en.htm Announcement 26Feb13, ICANN.org] Retrieved 27 Feb 2013</ref>
==Application Details==
==Application Details==
The following is excerpted from the applicant's response to question #18:
The following is excerpted from the applicant's response to question #18: