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'''.商店''' is an [[IDN]] [[gTLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Donuts]] (Wild Island, LLC).<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> It is Hans Chinese for "shop".
Excerpted from applicant response to question #18:
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Application Download, gTLDresult.ICANN.org]Retrieved 14 Feb 2014</ref>