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==Application Excerpts==
==Application Excerpts==
The following is excerpted from applicant's response to question #18:
The following is excerpted from applicant's response to question #18:
"To create a simple and intuitive alternative to .com with the intention of increasing the available name space in order to better accommodate the needs of Registrants. Additionally, the “.UNO” gTLD will be geared towards reaching members of the Hispanic or Italian communities and providing Registrants with the opportunity to better market themselves within those cultural niches. While “.UNO” will not be reserved for Hispanic or Italian Registrants only, it is our mission to foster competition and name recognition within those markets in order to assist Internet Users and Registrants in identifying the “.UNO” gTLD as an innovative marker for businesses and organizations wishing to provide information and products to the Hispanic or Italian cultures.
"To create a simple and intuitive alternative to .com with the intention of increasing the available name space in order to better accommodate the needs of Registrants. Additionally, the “.UNO” gTLD will be geared towards reaching members of the Hispanic or Italian communities and providing Registrants with the opportunity to better market themselves within those cultural niches. While “.UNO” will not be reserved for Hispanic or Italian Registrants only, it is our mission to foster competition and name recognition within those markets in order to assist Internet Users and Registrants in identifying the “.UNO” gTLD as an innovative marker for businesses and organizations wishing to provide information and products to the Hispanic or Italian cultures.
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For example, if a primarily Spanish-speaking business owner is considering buying a domain name to market homes for sale in their community, the existence of “.UNO”, would allow them to choose between www.casasenventa.uno or www.casasenventa.com from the list of results. The Italian-speaking individual, in kind, would be able to choose www.caseinvendita.uno. Since “.UNO” is a readily identifiable word in both languages, one can assume that it would be chosen over .com."<ref>[http://gtldresult.icann.org/application-result/applicationstatus Application Download from gTLDresult.ICANN.org]Retrieved 6 Feb 2013</ref>
For example, if a primarily Spanish-speaking business owner is considering buying a domain name to market homes for sale in their community, the existence of “.UNO”, would allow them to choose between www.casasenventa.uno or www.casasenventa.com from the list of results. The Italian-speaking individual, in kind, would be able to choose www.caseinvendita.uno. Since “.UNO” is a readily identifiable word in both languages, one can assume that it would be chosen over .com."<ref>[http://gtldresult.icann.org/application-result/applicationstatus Application Download from gTLDresult.ICANN.org]Retrieved 6 Feb 2013</ref>
==Contract Signed==
On Sept 11, 2013 Dot Latin LLC received a [[Registry Agreeement]] signed by [[ICANN]] for .uno after passing the [[Initial Evaluation]].<ref>[http://domainincite.com/14450-four-more-new-gtlds-including-sexy-get-contracts Four More New gTLDs Get Contracts, Domain Incite] Retrieved 12 Sept 2013</ref>
==References==
==References==
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