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|type = [[gTLD|
|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
'''.luxe''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. It is one of 68 applications that [[Top Level Domain Holdings Ltd.]] (TLDH) has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> Their application succeeded and was delegated to the [[Root Zone]] on 15 May 2014, making TLDH the [[Registry Operator]] for the string.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 2 June 2014</ref>
By creating a top-level domain that is available only to luxury brands, as recognized by the .LUXE selection committee, to be comprised of recognized and respected tastemakers and representatives of recognized luxury brands, and which by its price will discourage non-luxury goods and services, .LUXE will come to denote an exceptional standard of domain name and product quality. Consumers will, at a glance, be able to identify truly upscale, “.LUXE” websites from ordinary ones.
The concept of luxury has been present in all times since the beginning of civilization, and now forms a very important part of the world’s economy.
The word “luxury” has 754 million Google hits, and shows up 82,000 times in domains the .com,.org and .net zones – a relatively large number considering the elite nature of the term itself. Indeed, while there are relatively few truly global luxury brands, many other businesses and websites choose to designate themselves with a “luxury” moniker to attempt convey the alleged quality and exclusivity of their offering. The .LUXE top-level domain, however, is not for brands who self-designate as luxury, but for brands recognized as representing luxury by the .LUXE selection committee.
The word “luxe,” French for luxury, is understood the world over. Most developed-world countries have signature luxury brands whose name conveys quality and exclusivity. Examples include Louis Vuitton in France, Ferrari in Italy, Tiffany & Co. in the USA, Aston Martin in the UK, Patek Philippe in Switzerland, Porsche in Germany, Kenzo in Japan, and Bang & Olufsen in Denmark. In addition to internationally known luxury brands, thousands of smaller independent jewelers, handbag manufacturers, couturiers, watchmakers, ateliers, boutique hotels, car manufacturers, and other producers and purveyors of exclusive goods and services would qualify and benefit from having a distinct top-level domain that identifies their market segment and their place at the pinnacle of that market. Examples of brands that are highly successful and internationally known but would probably not qualify for .LUXE are Wal-Mart, Tata, Ikea, Tesco, and Аэрофлот (Aeroflot).
We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to luxury. For .LUXE, we believe that such limitations are justified and appropriate, because vendors of luxury goods and services define themselves as being uncommon, and exclusive.