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Created page with "{{CompanyInfo | name = Sina Corp | type = Public ({{NASDAQ|SINA}}) | foundation = {{start date and age|1998|11|30}} | founder = Wáng Zhìdōng (王志東)..."
{{CompanyInfo
| name = Sina Corp
| type = [[Public company|Public]] ({{NASDAQ|SINA}})
| foundation = {{start date and age|1998|11|30}}
| founder = Wáng Zhìdōng (王志東)
| location = [[Shanghai]], [[China]] <br>[[Beijing]], [[China]]
| key_people = [[Charles Chao]], President, Chairman, CEO<br>Herman Yu, CFO<br>Hurst Lin, COO<br>LC Chang, Vice President
| industry = IT, telecom, manufacturing
| products = [[Sina Weibo]], Sina Mobile,Sina Online,Sinanet
}}
'''Sina''' ({{zh|c={{linktext|新|浪}}|p=Xīn Làng|links=no}}) is a Chinese technology company. Sina operates four major business lines: [[Sina Weibo]], Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by ''[[Southern Weekend]]'' as the "China's Media of the Year" in 2003.
Sina owns [[Sina Weibo]], a [[Twitter]]-like [[microblogging|microblog]] [[social network]], which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as [[Tencent]] and [[Baidu]]. The social networking service has more than 500 million users<ref>{{cite web |url=http://thenextweb.com/asia/2013/02/21/chinas-sina-weibo-grew-73-in-2012-passing-500-million-registered-accounts/|title= China’s Sina Weibo grew 73% in 2012, passing 500 million registered accounts|author= Josh Ong|date=2013-02-21|accessdate= 2013-05-21|work= thenextweb.com}}</ref> and millions of posts per day, and is adding 20 million new users per month, says the company. The top 100 users now have over 180 million followers combined. {{citation needed|date=January 2015}}
It is the largest [[Chinese language|Chinese-language]] mobile portal. It is run by Sina Corporation, which was founded in 1999. The company was founded in [[Beijing]], and its global financial headquarters have been based in [[Shanghai]] since October 1, 2001.
Sina App Engine (SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300,000 developers in China are using SAE. {{citation needed|date=June 2015}}
==Background==
===Business coverage===
It mainly caters to the Chinese population around the globe, Sina stated that it has about 94.8 million registered users{{Citation needed|date=November 2010}} and more than 10 million active users engaged in their fee-based services (10,000 of whom are [[overseas Chinese]] in North America).{{Citation needed|date=November 2010}} It provides different services around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include Sina US, Sina Japan, Sina Korea, Sina Australia, Sina Europe and Sina Germany.
It is one of the four major business lines of Sina Corporation (NASDAQ: SINA). The rest of the major business lines are Sina Mobile, Sina Online and Sinanet.
The domain ''sina.com.cn'' attracted at least 3.3 million visitors<ref>{{cite web|author= |url=http://siteanalytics.compete.com/sina.com.cn?metric=uv |title=siteanalytics.compete.com |publisher=siteanalytics.compete.com |date=2011-10-26 |accessdate=2012-08-23}}</ref> annually by 2008 according to a [[Compete.com]] survey.
Sina Corp also owns [[Sina Weibo]], a Chinese [[microblogging]] site, similar to [[Tencent Weibo]], launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day, and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.
More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing,<ref>{{cite web|url=http://news.ichinastock.com/a/1306483462010.html|publisher=iChinaStock|title=Sina Testing Lite-Blog Qing|accessdate=31 May 2011|deadurl=yes|archiveurl=https://web.archive.org/web/20110529040037/http://news.ichinastock.com/a/1306483462010.html|archivedate=29 May 2011|df=}}</ref> as well as a location-based service, WeiLingDi.<ref>{{cite web|last=Gobry|first=Pascal-Emmanuel|title=After Launching China's Twitter, China's Yahoo Launches China's Foursquare|url=http://www.businessinsider.com/sina-weilingdi-foursquare-china-2011-3#ixzz1NuEyOQ8z|work=Business Insider|accessdate=31 May 2011}}</ref>
=== Popularity ===
In a survey conducted by Gallup (China) Research Ltd in April 2003, Sina was the most popular company in China, and was estimated to have three billion page data volumes every day. Also, it was awarded the "China's Media of the Year" in 2003 by [[Southern Weekend]].<ref>[http://www.nanfangdaily.com.cn/southnews/zt/zztk/zgcm/200312310080.asp/ nanfangdaily.com.cn (Chinese)] {{webarchive |url=https://web.archive.org/web/20040204035633/http://www.nanfangdaily.com.cn/southnews/zt/zztk/zgcm/200312310080.asp/ |date=February 4, 2004 }}</ref>
== History ==
{{Refimprove section|date=August 2011}}
(Information based on Xin, 2002)<ref>Xin, H. (2002). The Surfer-in-chief and the would-be kings of content – a short study of Sina.com and Netease.com. In S. H. Donald., M. Keane. & Y. Hong. (eds.). ''Media in China: consumption, content and crisis.'' London: Routledge.</ref>
In March 1999, Stone Rich Sight Information Technology Ltd (四通利方信息技術有限公司, SRS), established by Sina former CEO and President Wang Zhidong ({{zh|c=王志東|p=Wáng Zhìdōng|labels=no}}), merged with Sinanet (華渊資訊公司), a US website company of Sunnyvale, [[California]]. The merging of the two largest Chinese websites formed into the later Sina. Since then the service had been extended across [[Taiwan Strait|the straits]] and [[North America]], before it extended to [[Hong Kong]] in July 1999.
Sina overtook the dominant role of sohu for the first time in 1999 by its fast, continuous, and comprehensive reports on the [[NATO Bombing of the Chinese embassy in Belgrade]] in 1999, according to [[CNNIC]]'s survey conducted 2 months after the incident.<ref>[http://survey.yam.com/cnnic/1999_7.htm survey.yam.com], Xin, 2002.</ref>
Sina was the first to be approved for listing on the [[Nasdaq]] National market on 13 April 2000, followed by [[Netease]] and Sohu, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, Sina was the official website for on-line coverage of the [[2000 Summer Olympics]] in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).<ref>http://news.163.com/special/0001253K/decade08061228.html</ref>
==Management==
===Key officers===
* Mr. [[Charles Chao]]: Chief Executive Officer and President. He received his Master of Professional Accounting from the [[University of Texas]] in Austin, TX. and holds an MA degree in Journalism from the [[University of Oklahoma]].
* Mr. Herman Yu: Acting [[Chief Financial Officer]]. Mr. Yu holds a Masters of Accountancy from the [[University of Southern California]] and a Bachelor of Arts in [[Economics]] with Honors from the University of California.
* Mr. Hurst Lin: Chief Operating Officer. He received his MBA from [[Stanford University]] and holds a [[bachelor's degree]] in [[electronic engineering]] from [[Dartmouth College]].
* Mr. LC Chang: Executive Vice President and Chief Marketing Officer. He received his [[Executive MBA]] from [[National Taiwan University]].<ref>{{cite web|url=http://corp.sina.com.cn/eng/sina_mng_eng.htm |title=Sina management |publisher=Corp.sina.com.cn |date= |accessdate=2012-08-23}}</ref>
===Partnership===
Sina cooperates with other web-based companies such as ''[[People (magazine)|People]]'', [[Nanfang Daily]], Lifeweek and [[Xinhuanet]], etc. Apart from the media partners, its clients include [[Microsoft]], [[DELL]], [[IBM]], [[Motorola]], and [[Kodak]]. Recently Sina started developing its business in the field of wireless internet, in the meantime collaborating with [[China Mobile]], [[China Telecom]], [[Ericsson]].
On January 13, 2004, Sina and Yahoo started to jointly provide online auction services in China;<ref>{{cite web|url=http://yhoo.client.shareholder.com/press/timeline.cfm |title=Yahoo! Inc. - Company Timeline |work=[[Wayback Machine]] |date=2008-07-13 |accessdate=2016-07-19 |deadurl=bot: unknown |archiveurl=https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm |archivedate=2008-07-13 |df= }}</ref> in response to this, [[EachNet]] (Chinese: "易趣網"), which cooperates with [[eBay]], lowered its registration fee in early February 2004 in order to keep its market share.<ref>{{cite web |work=Beijing Entertainment News |url=http://static.eachnet.com/fu/other/blackboard/new.php?which=1 |title=EachNet's announcement |deadurl=yes |archiveurl=https://web.archive.org/web/20040405050440/http://static.eachnet.com/fu/other/blackboard/new.php?which=1 |archivedate=2004-04-05 |df= }}</ref>
Sina also sponsors the annual [[ChinICT]] conference held at the [[Tsinghua Science Park]].
Recently, Sina has begun collaborating with [[Qihoo 360]] on internet security. Through this collaboration, Qihoo 360 intend to provide Sina Weibo tech support in order to protect Weibo from hackers and viruses. As of April 24, 2012 an official statement has not yet been made announcing the collaboration.<ref>{{cite web|title=Sina Weibo Cooperates with 360 to Check Short URLs and Guarantee Weibo Users' Online Security|url=http://www.brightwire.com/company/12495-sina-corporation|publisher=BrightWire|deadurl=yes|archiveurl=https://web.archive.org/web/20120319043941/http://www.brightwire.com/company/12495-sina-corporation|archivedate=2012-03-19|df=}}</ref>
===Marketing===
To provide tailored internet services for local people, Sina has been conducting quantitative and qualitative marketing researches, including [[demographic]] research, psychograph, etc., on target audience in specific regions. {{Citation needed|date=June 2014}}
==Features==
=== Multiple services ===
Sina provides internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news, [[Sina Sports|sports]], technology information, finance, advertising services, entertainment, fashion, and travel.
Sina is a multiple-service provider, its major services are SMS, Mail, Search, Games, Match, Entertainment, [[Sina Sports]], Sina Blog, and Sina Microblogging. Sina Blog (中文: 新浪博客) is the [[blog]] service of Sina, which features the blogs of celebrities, including the most popular blog in the world, the one of [[Xu Jinglei]].<ref>{{cite web|last=Chen |first=Peijin |url=http://shanghaiist.com/2006/05/05/xu_jingleis_blo.php# |title=Xu Jinglei's blog joins the gilded ranks on Technorati |publisher=Shanghaiist.com |date=2006-05-05 |accessdate=2012-08-23}}</ref> [[Sina Weibo]] is an equivalent to [[Tencent Weibo]]. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts [[Dee Shu]] and [[Kevin Tsai]], with more than ten million followers on their microblogs each.
A big challenge for Sina is monetizing the massive Weibo following. Sina has taken several steps in that direction, and is reportedly developing a "pay-for-forward" feature. The feature will enable users to pay to have a message forwarded by an account with a large following. Sina plans to keep 20% of the revenue generated from "pay-for-forward" fees.<ref>{{cite web |work=BrightWire News |url=http://bw-original-reporting.tumblr.com/post/55511904140/sina-to-launch-pay-for-forward-feature-on-sina-weibo |title=Sina to Launch "Pay-for-Forward" Feature on Sina Weibo |last=Hsu |first=Alex |date=15 Jul 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20131110185733/http://bw-original-reporting.tumblr.com/post/55511904140/sina-to-launch-pay-for-forward-feature-on-sina-weibo |archivedate=2013-11-10 |df= }}</ref>
===Local content===
Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.{{Citation needed|date=July 2014}}}
Localization involves political [[censorship]]. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.{{Citation needed|date=July 2014}}
===Online news===
Sina provides a lot of feature news and ads as the focus of the lead story or the main photo. On the other hand, its domestic political news is sourced from The ''People’s Daily'' or ''Xinhua News Agency''. Compared to conventional medium for news distribution, Sina is a telecom platform for ads from the traditional media. That means, according to its CEO, Wang Zhidong, Sina would never hire journalists (Xin, 2000).{{Citation needed|date=July 2013}}
===Network technology===
According to the company's published information, Sina.comXpressTM and Sina.comPlusTM are Sina.com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience of [[Big5|Big 5]] ([[traditional Chinese character]]), and [[GB 2312|GB]] ([[simplified Chinese characters]]) to view the webpages sourced from around the Chinese communities of the world.{{citation needed|date=July 2013}}
==Publications==
* Collection of internet users
* Cooperative publisher
** [http://www.zuojiachubanshe.com 作家出版社 (pinyin:Zuo Jia Chu Ban She)]
** [http://www.lijiang-pub.com 漓江出版社 (Li Jiang Chu Ban She)]
** [https://web.archive.org/web/20040319193308/http://www.qingyun.net/ 清韵书院 (Qing Yun Shu Yuan)]
** [http://www.rongshuxia.com 榕树下 (Rong Shu Xia)]
== See also ==
* [[Microblogging in China]]
{{Portal bar|China|Companies|Internet}}
==References==
{{Reflist}}
== External links ==
* {{Official website|http://www.sina.com }} {{zh-cn icon}}
* [http://english.peopledaily.com.cn/200112/04/eng20011204_85931.shtml Financial headquarter] news
* [http://secfilings.nasdaq.com/edgar_conv_html%2F2003%2F03%2F31%2F0000891618-03-001563.html Legal details]
* [http://china-netinvestor.blogspot.com/ Weblog on Chinese Internet Companies]
* [http://weibo.com/ Sina Weibo site]
{{Chinese Web portals}}
{{Chinese Internet video website}}
{{DEFAULTSORT:Sina.Com}}
[[Category:1999 establishments in China]]
[[Category:Chinese blogs]]
[[Category:Chinese websites]]
[[Category:Companies listed on NASDAQ]]
[[Category:Internet properties established in 1999]]
[[Category:Online companies]]
[[Category:Web portals]]
[[Category:Companies based in Shanghai]]
[[Category:Companies based in Beijing]]
[[Category:Chinese brands]]
[[Category:Chinese news websites]]
| name = Sina Corp
| type = [[Public company|Public]] ({{NASDAQ|SINA}})
| foundation = {{start date and age|1998|11|30}}
| founder = Wáng Zhìdōng (王志東)
| location = [[Shanghai]], [[China]] <br>[[Beijing]], [[China]]
| key_people = [[Charles Chao]], President, Chairman, CEO<br>Herman Yu, CFO<br>Hurst Lin, COO<br>LC Chang, Vice President
| industry = IT, telecom, manufacturing
| products = [[Sina Weibo]], Sina Mobile,Sina Online,Sinanet
}}
'''Sina''' ({{zh|c={{linktext|新|浪}}|p=Xīn Làng|links=no}}) is a Chinese technology company. Sina operates four major business lines: [[Sina Weibo]], Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by ''[[Southern Weekend]]'' as the "China's Media of the Year" in 2003.
Sina owns [[Sina Weibo]], a [[Twitter]]-like [[microblogging|microblog]] [[social network]], which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as [[Tencent]] and [[Baidu]]. The social networking service has more than 500 million users<ref>{{cite web |url=http://thenextweb.com/asia/2013/02/21/chinas-sina-weibo-grew-73-in-2012-passing-500-million-registered-accounts/|title= China’s Sina Weibo grew 73% in 2012, passing 500 million registered accounts|author= Josh Ong|date=2013-02-21|accessdate= 2013-05-21|work= thenextweb.com}}</ref> and millions of posts per day, and is adding 20 million new users per month, says the company. The top 100 users now have over 180 million followers combined. {{citation needed|date=January 2015}}
It is the largest [[Chinese language|Chinese-language]] mobile portal. It is run by Sina Corporation, which was founded in 1999. The company was founded in [[Beijing]], and its global financial headquarters have been based in [[Shanghai]] since October 1, 2001.
Sina App Engine (SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300,000 developers in China are using SAE. {{citation needed|date=June 2015}}
==Background==
===Business coverage===
It mainly caters to the Chinese population around the globe, Sina stated that it has about 94.8 million registered users{{Citation needed|date=November 2010}} and more than 10 million active users engaged in their fee-based services (10,000 of whom are [[overseas Chinese]] in North America).{{Citation needed|date=November 2010}} It provides different services around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include Sina US, Sina Japan, Sina Korea, Sina Australia, Sina Europe and Sina Germany.
It is one of the four major business lines of Sina Corporation (NASDAQ: SINA). The rest of the major business lines are Sina Mobile, Sina Online and Sinanet.
The domain ''sina.com.cn'' attracted at least 3.3 million visitors<ref>{{cite web|author= |url=http://siteanalytics.compete.com/sina.com.cn?metric=uv |title=siteanalytics.compete.com |publisher=siteanalytics.compete.com |date=2011-10-26 |accessdate=2012-08-23}}</ref> annually by 2008 according to a [[Compete.com]] survey.
Sina Corp also owns [[Sina Weibo]], a Chinese [[microblogging]] site, similar to [[Tencent Weibo]], launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day, and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.
More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing,<ref>{{cite web|url=http://news.ichinastock.com/a/1306483462010.html|publisher=iChinaStock|title=Sina Testing Lite-Blog Qing|accessdate=31 May 2011|deadurl=yes|archiveurl=https://web.archive.org/web/20110529040037/http://news.ichinastock.com/a/1306483462010.html|archivedate=29 May 2011|df=}}</ref> as well as a location-based service, WeiLingDi.<ref>{{cite web|last=Gobry|first=Pascal-Emmanuel|title=After Launching China's Twitter, China's Yahoo Launches China's Foursquare|url=http://www.businessinsider.com/sina-weilingdi-foursquare-china-2011-3#ixzz1NuEyOQ8z|work=Business Insider|accessdate=31 May 2011}}</ref>
=== Popularity ===
In a survey conducted by Gallup (China) Research Ltd in April 2003, Sina was the most popular company in China, and was estimated to have three billion page data volumes every day. Also, it was awarded the "China's Media of the Year" in 2003 by [[Southern Weekend]].<ref>[http://www.nanfangdaily.com.cn/southnews/zt/zztk/zgcm/200312310080.asp/ nanfangdaily.com.cn (Chinese)] {{webarchive |url=https://web.archive.org/web/20040204035633/http://www.nanfangdaily.com.cn/southnews/zt/zztk/zgcm/200312310080.asp/ |date=February 4, 2004 }}</ref>
== History ==
{{Refimprove section|date=August 2011}}
(Information based on Xin, 2002)<ref>Xin, H. (2002). The Surfer-in-chief and the would-be kings of content – a short study of Sina.com and Netease.com. In S. H. Donald., M. Keane. & Y. Hong. (eds.). ''Media in China: consumption, content and crisis.'' London: Routledge.</ref>
In March 1999, Stone Rich Sight Information Technology Ltd (四通利方信息技術有限公司, SRS), established by Sina former CEO and President Wang Zhidong ({{zh|c=王志東|p=Wáng Zhìdōng|labels=no}}), merged with Sinanet (華渊資訊公司), a US website company of Sunnyvale, [[California]]. The merging of the two largest Chinese websites formed into the later Sina. Since then the service had been extended across [[Taiwan Strait|the straits]] and [[North America]], before it extended to [[Hong Kong]] in July 1999.
Sina overtook the dominant role of sohu for the first time in 1999 by its fast, continuous, and comprehensive reports on the [[NATO Bombing of the Chinese embassy in Belgrade]] in 1999, according to [[CNNIC]]'s survey conducted 2 months after the incident.<ref>[http://survey.yam.com/cnnic/1999_7.htm survey.yam.com], Xin, 2002.</ref>
Sina was the first to be approved for listing on the [[Nasdaq]] National market on 13 April 2000, followed by [[Netease]] and Sohu, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, Sina was the official website for on-line coverage of the [[2000 Summer Olympics]] in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).<ref>http://news.163.com/special/0001253K/decade08061228.html</ref>
==Management==
===Key officers===
* Mr. [[Charles Chao]]: Chief Executive Officer and President. He received his Master of Professional Accounting from the [[University of Texas]] in Austin, TX. and holds an MA degree in Journalism from the [[University of Oklahoma]].
* Mr. Herman Yu: Acting [[Chief Financial Officer]]. Mr. Yu holds a Masters of Accountancy from the [[University of Southern California]] and a Bachelor of Arts in [[Economics]] with Honors from the University of California.
* Mr. Hurst Lin: Chief Operating Officer. He received his MBA from [[Stanford University]] and holds a [[bachelor's degree]] in [[electronic engineering]] from [[Dartmouth College]].
* Mr. LC Chang: Executive Vice President and Chief Marketing Officer. He received his [[Executive MBA]] from [[National Taiwan University]].<ref>{{cite web|url=http://corp.sina.com.cn/eng/sina_mng_eng.htm |title=Sina management |publisher=Corp.sina.com.cn |date= |accessdate=2012-08-23}}</ref>
===Partnership===
Sina cooperates with other web-based companies such as ''[[People (magazine)|People]]'', [[Nanfang Daily]], Lifeweek and [[Xinhuanet]], etc. Apart from the media partners, its clients include [[Microsoft]], [[DELL]], [[IBM]], [[Motorola]], and [[Kodak]]. Recently Sina started developing its business in the field of wireless internet, in the meantime collaborating with [[China Mobile]], [[China Telecom]], [[Ericsson]].
On January 13, 2004, Sina and Yahoo started to jointly provide online auction services in China;<ref>{{cite web|url=http://yhoo.client.shareholder.com/press/timeline.cfm |title=Yahoo! Inc. - Company Timeline |work=[[Wayback Machine]] |date=2008-07-13 |accessdate=2016-07-19 |deadurl=bot: unknown |archiveurl=https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm |archivedate=2008-07-13 |df= }}</ref> in response to this, [[EachNet]] (Chinese: "易趣網"), which cooperates with [[eBay]], lowered its registration fee in early February 2004 in order to keep its market share.<ref>{{cite web |work=Beijing Entertainment News |url=http://static.eachnet.com/fu/other/blackboard/new.php?which=1 |title=EachNet's announcement |deadurl=yes |archiveurl=https://web.archive.org/web/20040405050440/http://static.eachnet.com/fu/other/blackboard/new.php?which=1 |archivedate=2004-04-05 |df= }}</ref>
Sina also sponsors the annual [[ChinICT]] conference held at the [[Tsinghua Science Park]].
Recently, Sina has begun collaborating with [[Qihoo 360]] on internet security. Through this collaboration, Qihoo 360 intend to provide Sina Weibo tech support in order to protect Weibo from hackers and viruses. As of April 24, 2012 an official statement has not yet been made announcing the collaboration.<ref>{{cite web|title=Sina Weibo Cooperates with 360 to Check Short URLs and Guarantee Weibo Users' Online Security|url=http://www.brightwire.com/company/12495-sina-corporation|publisher=BrightWire|deadurl=yes|archiveurl=https://web.archive.org/web/20120319043941/http://www.brightwire.com/company/12495-sina-corporation|archivedate=2012-03-19|df=}}</ref>
===Marketing===
To provide tailored internet services for local people, Sina has been conducting quantitative and qualitative marketing researches, including [[demographic]] research, psychograph, etc., on target audience in specific regions. {{Citation needed|date=June 2014}}
==Features==
=== Multiple services ===
Sina provides internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news, [[Sina Sports|sports]], technology information, finance, advertising services, entertainment, fashion, and travel.
Sina is a multiple-service provider, its major services are SMS, Mail, Search, Games, Match, Entertainment, [[Sina Sports]], Sina Blog, and Sina Microblogging. Sina Blog (中文: 新浪博客) is the [[blog]] service of Sina, which features the blogs of celebrities, including the most popular blog in the world, the one of [[Xu Jinglei]].<ref>{{cite web|last=Chen |first=Peijin |url=http://shanghaiist.com/2006/05/05/xu_jingleis_blo.php# |title=Xu Jinglei's blog joins the gilded ranks on Technorati |publisher=Shanghaiist.com |date=2006-05-05 |accessdate=2012-08-23}}</ref> [[Sina Weibo]] is an equivalent to [[Tencent Weibo]]. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts [[Dee Shu]] and [[Kevin Tsai]], with more than ten million followers on their microblogs each.
A big challenge for Sina is monetizing the massive Weibo following. Sina has taken several steps in that direction, and is reportedly developing a "pay-for-forward" feature. The feature will enable users to pay to have a message forwarded by an account with a large following. Sina plans to keep 20% of the revenue generated from "pay-for-forward" fees.<ref>{{cite web |work=BrightWire News |url=http://bw-original-reporting.tumblr.com/post/55511904140/sina-to-launch-pay-for-forward-feature-on-sina-weibo |title=Sina to Launch "Pay-for-Forward" Feature on Sina Weibo |last=Hsu |first=Alex |date=15 Jul 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20131110185733/http://bw-original-reporting.tumblr.com/post/55511904140/sina-to-launch-pay-for-forward-feature-on-sina-weibo |archivedate=2013-11-10 |df= }}</ref>
===Local content===
Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.{{Citation needed|date=July 2014}}}
Localization involves political [[censorship]]. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.{{Citation needed|date=July 2014}}
===Online news===
Sina provides a lot of feature news and ads as the focus of the lead story or the main photo. On the other hand, its domestic political news is sourced from The ''People’s Daily'' or ''Xinhua News Agency''. Compared to conventional medium for news distribution, Sina is a telecom platform for ads from the traditional media. That means, according to its CEO, Wang Zhidong, Sina would never hire journalists (Xin, 2000).{{Citation needed|date=July 2013}}
===Network technology===
According to the company's published information, Sina.comXpressTM and Sina.comPlusTM are Sina.com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience of [[Big5|Big 5]] ([[traditional Chinese character]]), and [[GB 2312|GB]] ([[simplified Chinese characters]]) to view the webpages sourced from around the Chinese communities of the world.{{citation needed|date=July 2013}}
==Publications==
* Collection of internet users
* Cooperative publisher
** [http://www.zuojiachubanshe.com 作家出版社 (pinyin:Zuo Jia Chu Ban She)]
** [http://www.lijiang-pub.com 漓江出版社 (Li Jiang Chu Ban She)]
** [https://web.archive.org/web/20040319193308/http://www.qingyun.net/ 清韵书院 (Qing Yun Shu Yuan)]
** [http://www.rongshuxia.com 榕树下 (Rong Shu Xia)]
== See also ==
* [[Microblogging in China]]
{{Portal bar|China|Companies|Internet}}
==References==
{{Reflist}}
== External links ==
* {{Official website|http://www.sina.com }} {{zh-cn icon}}
* [http://english.peopledaily.com.cn/200112/04/eng20011204_85931.shtml Financial headquarter] news
* [http://secfilings.nasdaq.com/edgar_conv_html%2F2003%2F03%2F31%2F0000891618-03-001563.html Legal details]
* [http://china-netinvestor.blogspot.com/ Weblog on Chinese Internet Companies]
* [http://weibo.com/ Sina Weibo site]
{{Chinese Web portals}}
{{Chinese Internet video website}}
{{DEFAULTSORT:Sina.Com}}
[[Category:1999 establishments in China]]
[[Category:Chinese blogs]]
[[Category:Chinese websites]]
[[Category:Companies listed on NASDAQ]]
[[Category:Internet properties established in 1999]]
[[Category:Online companies]]
[[Category:Web portals]]
[[Category:Companies based in Shanghai]]
[[Category:Companies based in Beijing]]
[[Category:Chinese brands]]
[[Category:Chinese news websites]]