.餐厅

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Status: Delegated
Language: Chinese (Hans/Simplified)
Translates to: restaurant
Manager: Hu Yi Global
Registry Provider: Hu Yi Global
Type: IDN gTLD
Category: Commerce
Priority #: 78

.餐厅 is a new IDN gTLD delegated in ICANN's New gTLD Program. The registry provider and manager is Hu Yi Global. The string translates to "restaurant" from Hans Chinese.[1] It proposes to restrict registration to businesses that can furnish proof of their relation to the restaurant or culinary industries.[2]The proposed application succeeded and was delegated to the Root Zone on 1 June, 2015.[3] .[4]

.餐厅 是一个国际化通用顶级域名。该域名已被纳入ICANN 的新通用顶级域名计划。申请人为环球互易集团。此域名将设定注册限制,以防止其与不合格的饭店或烹饪行业从业者产生不良关系。

Application Details

Excerpted from response to question #18 in TLD application:

"The mission of the .餐厅 (“餐厅” in simplified Chinese is the equivalent to the English term “Restaurant”) gTLD Registry is to provide leading gTLD registry services to restaurant and dining establishments with focus on the Greater China and global Chinese speaking markets.

At the heart of our mission is our commitment towards improving the public’s quality of life by creating a gTLD environment that fosters innovation in online technologies and services that address the needs of restaurant and dining businesses and their customers through interactivity and e-commerce.

The purpose of our efforts to apply for, develop and operate a domain name registry around a .餐厅 gTLD is based on our desire to fulfill very basic, practical, and fast growing food consumption needs in modern Greater China. The culinary arts and dining have been an integral part of Chinese society and culture for thousands of years and are even more prevalent in modern China today. As modern Chinese society continues its rapid growth in the 21st Century, dining habits are changing equally fast. With an exploding middle class encumbered by hectic work⁄life schedules, traditional at-home dining is being supplanted by dining out. Similarly, a longstanding culture of business meetings centered around meals and formal dining, is continuously driving business people on a never ending quest for newer, fresher and more elegant dining venues to meet their needs. And with disposable income increasing among both younger and middle-aged demographics, social lives are being spent more and more in dining establishments. Therefore, food and beverage service providers (Over 5 million dining establishments in China grossing over 2 trillion Yuan per year) are constantly challenged to innovate and stay ahead of competition in an ever changing consumer marketplace that is increasingly reliant on computer and mobile technologies to help them make their dining decisions. Our aim is to make the .餐厅 gTLD the leading gTLD domain registry for businesses wanting to deliver these technologies and services to consumers.

About the Applicant: HU YI GLOBAL INFORMATION RESOURCES (HOLDING) COMPANY.HONGKONG LIMITED (Hu Yi Global)

Hu Yi Global, founded in 2001, has over 100,000 customers and is one of Hong Kong’s largest Internet Addressing and Intellectual Property Protection service providers.

Hu Yi Global provides Internet Addressing and Intellectual Property Protection services to businesses worldwide and aims to develop the best, most innovative, high productivity and convenient platform over a highly efficiency network together with an intellectual property rights protection automation system.

Hu Yi Global’s sister company, Guangdong Hu Yi Science Co. Ltd.(Guangdong Hu Yi) located in Guangzhou, China, also founded and majority owned by Mr. Xiongwei Huang, is a provider of Internet Addressing and Intellectual Property Protection services. Guangdong Hu Yi currently has over 30 subsidiaries around mainland China and over 2,000 employees including 1,800 sales persons. It is one of China’s largest Internet Addressing and Intellectual Property Protection services providers with close to 500,000 customers. Guangdong Hu Yi is CNNIC accredited for .CN domain registrations, and Chinese Domain Names. It is also accredited by KNET for Internet Keywords and Wireless Keywords. It’s primary service and product offerings include: Internet addressing resources such as domain names, Internet Keywords, Wireless Keywords, Intellectual Property Protection services such as trademark and copyright registration, and patent registration and protection. Guangdong Bangxin International Intellectual Property Co. Ltd., another subsidiary of Guangdong Hu Yi, is a specialized Intellectual Property Rights related service platform and is a member of the China Chapter of The International Association for the Protection of Intellectual Property (AIPPI), the International Trademark Association (INTA), the China Trademark Association and other industry organizations.

[..]

The.餐厅 registry will develop and operate the domain registry and manage the .餐厅 domain in the interests of the restaurant and dining industries and public. The .餐厅 registry will work with relevant government and industry related organizations to develop, maintain and enforce domain management policies that help promote fair, consistent and efficient registration and usage of the .餐厅 gTLD.

Registration and usage of the .餐厅 gTLD is restricted to restaurant and dining establishments that: (1) provide restaurant and dining services to consumers; (2) have an actual physical restaurant or dining establishment or business that serves consumable food and beverages to customers; and (3) whose business and services are relevant to the restaurant and dining industries.

[..]

In order to be eligible to register .餐厅 domains, a registrant must provide a copy of an official business license, or other verifiable document that clearly shows that it is engaged in restaurant or dining related business.[2]

申请细节

【.餐厅】这一顶级域名将给专注于大中国及世界其他华语区的饮食从业者提供域名注册服务。此顶级域名的核心宗旨在于,通过强调餐饮行业网上服务及技术支持的重要性,提高该行业的服务质量和与客户之间电子商务方面的互动。

环球互易集团表示其申请【.餐厅】为顶级域名的出发点在于“满足大中国这个日益壮大的饮食市场,为其提供基本可行又迅速的域名注册服务”。随着中国社会经济的快速发展,人们的餐饮习惯和喜好也在迅速转变。随着中国中产阶级的不断壮大,越来越多人选择餐馆消费。相似的,随着商务发展,中国市场对正式宴会等高级餐饮的需求也越来越大,要求也越来越高端。这么一来,餐饮业面对的挑战也越来越多,他们不仅要保留旧客户,还要利用创新及竞争以争取新客户。而新客户们经常利用电子产品和现代科技帮助他们决定“在哪吃”“吃什么”的问题。因此,申请人的目的在于使【.餐厅】成为餐饮从业者有机会获得更符合自身定位的域名和技术以迎合顾客的途径。

环球互易集团成立于2001年,目前拥有超过10万员工并是香港最大的互联网地址及知识产权保护服务提供商之一。公司向全球的商务顾客提供互联网地址及知识产权保护服务并旨在发展最优,创新性最强,高效率且方便使用的互联网保护平台。

【.餐厅】的域名注册商将负责发展运行该域名注册系统。他们将与相关政府部门及行业相关组织合作,以发展,维护和加强域名注册管理政策,并推动公平,连贯及高效的域名注册及利用工作。

域名的注册及使用将限制于满足以下条件的餐饮业从业者:(1)为顾客提供餐饮服务;(2)有真实的饭店、餐厅或餐饮生意并确实给顾客提供饮食服务;以及(3)注册者的商业活动确实与餐饮业相关。

合格的域名申请人必须提供有效的开业证书,或其他资格证以显示其确实从事餐饮业工作。

References