|Type:||IDN Brand TLD|
.삼성 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is SAMSUNG SDS CO., LTD, it has secured KISA to provide technical registry services. The proposed application succeeded and was delegated to the Root Zone on 21 February 2014.
Excerpted from response to Question #18 in TLD Application:
"The new gTLD proposed by SAMSUNG SDS has purpose in protecting online brand of SAMSUNG Group including SAMSUNG by defending abusive registration by third parties and further raising global awareness by domain usage utilizing company name.
Main users of the new gTLD proposed by SAMSUNG SDS will be SAMSUNG SDS, SAMSUNG group and its affiliates, and each main users is expected to utilize characters containing product or service or name of a board member such as product-name.SAMSUNG(or product-name.삼성) or director-name.SAMSUNG(or director-name.삼성).
The new gTLD proposed by SASMSUNG SDS will mainly be utilized as a marketing method. Domain that is a combination of brand and company name or board member name essentially blocks registration by a third party, as well as maximizing marketing effect of companyʹs reputation as the domain composed of characters containing product or service name is expected to be used worldwide.
For the stable operation of the new gTLD propose by SAMSUNG SDS, the Registry System utilizes system of Korea Internet & Security Agency (hereinafter referred to as ʺKISAʺ), and personnel required for registry system operation are supported. KISAʹs system is composed in dual system and backup system that ensures continuity of operation. As KISA is an affiliated organization of Korea Communications Commission by the law, this means that the nation ensures continuity of registration operation. KISA has recently been recognized for stable operation of Koreaʹs national domain .kr for the last 25 years, recently receiving Certificate of Merit from ICANN."
Delegation and Availability
- Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- Delegated Strings, ICANN.org Retrieved 25 Feb 2014
- ApplicationDetails, gTLDresult.ICANN.org
- Registry Agreements, ICANN.org Retrieved 09 Oct 2013
- Samsung Signs first dotBrand gTLD contract Retrieved 10 Oct 2013