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Status: Delegated
Registry: Donuts
Registry Backend: Rightside
Type: Generic
Category: Industry
Priority #: 152 - Uniregistry, Corp.
763 - Donuts (Lone Fields, LLC)
Registrations: 2,315
Parked Domains: 1,413
Parked Domain %: 61.04 %
Important Dates
Delegation: 23 April 2014
General Availability: 27 August 2014

More Information: NTLDStatsLogo.png

.furniture is a gTLD that was proposed in ICANN's New gTLD Program. Donuts won the rights to the string over Uniregistry in a Private auction. The Donuts application succeeded and was delegated to the Root Zone on 23 April 2014, making Donuts the Registry Operator for the string.[1]


Registry Operator

  1. Donuts (Lone Fields, LLC)- The company raised $100 million capital from numerous investors including multi-billion dollar venture capital and private equity funds and top-tier bank in support of its application for 307 new gTLDs, including .furniture. Its plan is to offer the TLD internationally to provide a unique identity for all parties engage in the furniture industry to utilize the Internet for economic growth. The company partnered with Demand Media to provide back-end registry solutions and AusRegistry to provide DNS services and DNSSEC.[2][3] This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicant

  1. Uniregistry, Corp. - Frank Schilling, a domain name investor, formed the company and invested $60 million to apply for 54 new gTLDs including .furniture. The company partnered with the Internet Systems Consortium (ISC) to provide back-end registry solutions. The company plans to operate the .furniture domain name space neutrally and considers it a specialty TLD that provides a unique online space for entities engaged in furniture business and interested in creating an online identity using the .furniture TLD.[4][5]

Private Deal

In February 2014, it was reported that Uniregistry and Donuts reached a private deal which resolved a number of New gTLD string contention sets involving only the two companies. Although the deal coincided with a round of Private Auctions conducted by Applicant Auction on February 18th, neither companies immediately commented on the nature of the deal and Applicant Auction did not disclose the participants of its recent auctions. If the companies had participated in a private auction, it would mark the first private auctions that Uniregistry participated in, after the company initially questioned the legality of private auctions in the New gTLD Program.[6]

In the private deal, Donuts became the sole applicant for .furniture, .auction, and .gratis, while Uniregistry won .audio and .juegos.[6]

Contract Signed

On 20 March 2014 Donuts received a Registry Agreement signed by ICANN for .furniture after passing all the required processes needed to become a Registry Operator for the string.[7]

Delegation and Availability

.furniture was delegated to the Root Zone of the DNS on 23 April, 2014, completing the successful application for the string.[1]