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Type: Privately Held
Industry: Domain Name Search Engine
Founded: Rome, 1999
Founder(s): Max Ralli
Daniel Ruzzini Mejia
Luca Martinetti
Massimo Andreasi Bassi
Francesco Simoneschi
Emiliano Pasqualetti
Headquarters: US Office

101 First St #213
Los Altos, CA 94022
Italian Office
Viale Bruno Buozzi 105
Rome, 00197, Italy

Businesses: Domain Name Recommendations
Software and Services
Products: Domain Recommendations, TLD Recommendations
Employees: 9
Twitter: TwitterIcon.png@DomainsBot
Key People
Emiliano Pasqualetti, CEO

Max Ralli, President & Co-Founder
Daniel Ruzzini Mejia, CSO & Co-Founder
Javier Ruere, CTO

DomainsBot is the major provider of semantic based services to the domain industry.[1] They are industry leaders known for their unique and effective search technologies, domain name suggestion systems, and classification services which are utilized by other prominent registrars, like GoDaddy, Tucows, eNom, 1&1, Directi, Sedo, and others. Sedo became a minority investor in 2008.[2]


DomainsBot was launched in 1999 by two life-long friends, Daniel Ruzzini Mejia and Max Ralli, when they were still university students. The project began under the name, "Local Whois", and focused mainly on expiring domains. In 2002, they took over the DomainsBot enterprise.[3] In 2004, it began to integrate the semantic search engine, which it is know well-known for, and in 2008 Sedo invested in the venture.[4] While their semantic search engine has always been at the fore of the industry, it has also undergone improvements and optimization processes since its inception, most notably in 2007. The new version included improved self-learning capabilities, and new tools for user interaction, such as those that address aftermarket domains and suggested alternatives.[5]

On January 24th 2011, DomainsBot Inc, a DomainsBot Srl owned company, started operations in San Francisco, CA.


DomainsBot focuses on helping its customers find an ideal and available domain name from the primary and secondary domain markets. Their semantic search technology works with multi-language name proposition software and other domain analysis systems.[2] They offer supplementary services such as as a typo generator, which determines possible targets for cybersquatting and graphic brainstorming tools, among others.[6]

In 2010, DomainsBot Domain Suggestion was responsible for more than 600,000 domain registrations.[1]

In July 2012, DomainsBot introduced a Domain Suggestion Developer API; that is, their Domain Suggestion service, which heretofore had been largely available to major registrars, became available as a REST API with client code available in C#, PHP or Java and via a simple-to-implement copy and paste widget (JQuery plugin). Their domain suggestion service was responsible for 1.5 million domain registrations in the previous 12 months. The Director of OpenSRS Product Management, Adam Eisnter, which has been using the DomainsBot service since 2006, noted that the service was responsible for 10% of their total domain registration.[7]

In 2015 DomainsBot launched a new analytics service for the domain industry: DomainsBot Pandalytics

Services for New gTLDs

In July 2013, DomainBot announced new services that would capitalize on the New gTLD Program and make the selling of new gTLDs easier. This service would function similarly to their current name proposition software, but would suggest new gTLDs paired with the customer's input word.[8]


Domainsbot has deals with major companies, such as SEDO, to provide their customers with a searchable database of domains for sale. They work with over 100 registrars, which the customers are able to rate with regards to ease, price, service, and offerings. In this way Domainsbot's customers have the ability to share experiences and shop for the best possible registrar for their particular needs. They have such a deal with 8 of the world's top 10 registrars.[7]


  1. 1.0 1.1 Testimonials. DomainsBot.
  2. 2.0 2.1 Sedo an Investor in DomainsBot. Web Hosting World. Published 2008 January 31.
  3. Monte Interviews Moniker. Publisehd 2005 April 13.
  5. DomainsBot Upgrades Semantic Engine. Web Host Industry Review. Published 2007 April 5.
  6. Products. Domainsbot.
  7. 7.0 7.1 DomainsBot Launches Domain Suggestion Developer API. The Domains. Published 2012 July 16.
  8. DomainsBot to be at The Heart of New gTLD Sales, Domain Incite Retrieved 12 Sept 2013