# [[Oriental Trading Company, Inc.]] (OTC)- The company plans to restrict the operations of the TLD to promote its brand identity. Its goal is to provide targeted services, content and products that are significant to consumers. The TLD will also serve as an authoritative domain name space for OTC, its affiliates, and partners to assure that consumers are buying authentic products and services. The company chose [[Neustar]] to provide back-end registry services. <ref>[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1274-35353_FUN.html Application number: 1-1274-35353 for Oriental Trading Company, Inc.]</ref> | # [[Oriental Trading Company, Inc.]] (OTC)- The company plans to restrict the operations of the TLD to promote its brand identity. Its goal is to provide targeted services, content and products that are significant to consumers. The TLD will also serve as an authoritative domain name space for OTC, its affiliates, and partners to assure that consumers are buying authentic products and services. The company chose [[Neustar]] to provide back-end registry services. <ref>[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1274-35353_FUN.html Application number: 1-1274-35353 for Oriental Trading Company, Inc.]</ref> |