Bekele therefore was recognized and credited for her efforts by the global internet community as well as various leading African and International media. As such, she was mentioned in the Economist article as "leading the .africa initiative"<ref>[http://www.economist.com/blogs/baobab/2010/09/rebranding_africa,Can "Africa" get a make over?]</ref>. The Diplomat East Africa named her "Brains Behind .africa" <ref>[http://www.diplomateastafrica.com/index.php?option=com_content&view=article&id=388:connecting-africa-towards-a-digital-africa&catid=36:latest,Connecting Africa, Towards a Digital Africa]</ref>. | Bekele therefore was recognized and credited for her efforts by the global internet community as well as various leading African and International media. As such, she was mentioned in the Economist article as "leading the .africa initiative"<ref>[http://www.economist.com/blogs/baobab/2010/09/rebranding_africa,Can "Africa" get a make over?]</ref>. The Diplomat East Africa named her "Brains Behind .africa" <ref>[http://www.diplomateastafrica.com/index.php?option=com_content&view=article&id=388:connecting-africa-towards-a-digital-africa&catid=36:latest,Connecting Africa, Towards a Digital Africa]</ref>. |