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==Types of CPA programs==

==Types of CPA programs==

The Cost per Action (CPA) affiliate programs includes the following types of programs:

The Cost per Action (CPA) affiliate programs includes the following types of programs:

*''Pay per Sale affiliate programs'': This is also referred to as "Cost Per Acquisition", and describes the advertising model pricing where the payment is done based either on a fixed amount for each sale or based on a specific percentage for each sale generated from an affiliate's links. This is only a type of CPA program so that not all Cost per Action programs should be referred to as "Pay per Sale " or "Cost per Acquisition". <ref>[http://www.marketingterms.com/dictionary/cost_per_action/ Cost per Action]</ref>

*''Pay per Sale affiliate programs'': This is also referred to as "Cost Per Acquisition", and describes the advertising model pricing where the payment is done based either on a fixed amount for each sale or based on a specific percentage for each sale generated from an affiliate's links.<ref>[http://www.marketingterms.com/dictionary/cost_per_action/ Cost per Action]</ref>

*''Pay per Lead affiliate programs'': represents an online advertising payment model which supposes that the payment is done based on lead information such as email, phone,name - information which is generated from links. A lead is generally understood as a sign-up process and this does not involve cash transactions. A lead may be represented by an email address, phone number or a set of such type of information. For the visitors that do not sign up, no payment is done. However, risks are involved in the case of Pay per Lead programs where false leads can be created, but luckily these are easy to spot.  <ref>[http://www.webmaster-affiliates.net/affiliate.php?type=2 Affiliate Programs]</ref>  

*''Pay per Lead affiliate programs'': represents an online advertising payment model which supposes that the payment is done based on lead information such as email, phone,name - information which is generated from links. A lead is generally understood as a sign-up process and this does not involve cash transactions. A lead may be represented by an email address, phone number or a set of such type of information. For the visitors that do not sign up, no payment is done. However, risks are involved in the case of Pay per Lead programs where false leads can be created, but luckily these are easy to spot.  <ref>[http://www.webmaster-affiliates.net/affiliate.php?type=2 Affiliate Programs]</ref>