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CPC (view source)

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→‎The importance of CPC: removing intuitive/basic information

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A ''"click"'' represents an individual visit by following a link or advertisement, expressed as an interaction with the company's products and services. Every click expresses one's attention for that business/website based on the search criterion set by each person.

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~~==The importance of CPC==~~

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Based on the results of the CPC campaign the financial outcome is being determined. The more clicks, the higher the profit. Having this in mind, when developing a CPC campaign the main objective should be profit maximization by means of maximizing the return on investment. When thinking of CPC campaigns it is important to take into account both the costs and the value associated. In order to achieve maximum profit the costs should be minimum while the value should be as large as possible.

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==CPC versus Competing Models==

Even if these two models are sometimes used as synonyms, there is an important distinction which must be taken into consideration. The Pay per click ([[PPC]]) model is an online advertising model used on websites where advertisers pay only when an advertisement is clicked. Considering search engines, advertisers usually choose specific keywords which are relevant for their target market. In the case of PPC campaigns, it is usually used a fixed rate per click.

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