In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref> | In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref> |