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'''.beer''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] (TLDH) was the applicant and is now the [[Registry Operator]], and it is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref><ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 2 June 2014</ref>
'''.beer''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] (TLDH) was the applicant and is now the [[Registry Operator]], and it is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref><ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 2 June 2014</ref>
==Delegation and Availability==
==Intended Use==
.beer is a new generic top-level domain targeted to brewers, beer consumers, and beer brands worldwide.
==Delegation Status==
.beer was delegated to the Root Zone of the [[DNS]] on 15 May, 2014, completing the successful application for the string.<ref name="delegation"></ref>
.beer was delegated to the Root Zone of the [[DNS]] on 15 May, 2014, completing the successful application for the string.<ref name="delegation"></ref>
===Application Details===
==Notable Users==
.Beer web addresses bring together brewers, beer buffs, and brands from all over the world in celebration of the world’s greatest beverage.
Whether you’re a humble home brewer or the marketing manager at a multinational, upgrading your website to a .beer URL will quickly convey to your fans that you’re serious and passionate about beer.
And having .beer in your domain ensures that new customers who stumble across your site will instantly connect your brand with beer.
==Application Details==
'''Excerpts from Response to Question 18:'''
'''Excerpts from Response to Question 18:'''
"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.
"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.