.fashion
| Status: | Proposed |
| Type: | Generic |
| Category: | Industry |
More information: 
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.fashion is a gTLD that was proposed in ICANN's New gTLD Program. After a Private auction in May 2014, Top Level Domain Holdings (TLDH) became the only applicant for the string.
Positioning Statement edit
A .fashion domain name offers fashion, clothing and footwear brands and businesses a unique opportunity to strengthen their web presence. By creating a memorable, unique address, .fashion strongly ties your brand name to the concept of fashion. The domain works equally well across a variety of applications: it could be used for a clothing brand’s online store, a model’s portfolio page, a photographer’s online flip-book, a cosmetics brand’s web presence, and much more. No matter which corner of the fashion industry you work in, a .fashion domain name is a great way to instantly project that your business is hip, cutting edge, and fashion-conscious.
Benefits edit
A .fashion domain name also comes with a rather unique advantage: “fashion” is one of the few English words that’s widely recognized in China. Using a .fashion domain name could connect your brand with more clients in China’s massive beauty and fashion industry.
Current Applicant edit
- Top Level Domain Holdings Ltd.- It is one of 68 new gTLD applications filed for by the company on its own behalf.[1] This applicant submitted a Public Interest Commitment, which can be downloaded here.
Previous Applicants edit
- Famous Four Media (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. [2]
- Donuts (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.
- Uniregistry, Corp.- a new company established by Frank Schilling, a domain name investor who personally invested $60 million in the company to apply for 54 new gTLDs.[4]
Private Auction edit
In a private auction conducted by Applicant Auction in May 2014, TLDH won the rights to .fashion over the other three applicants for an undisclosed amount.[5]
TLDH & $15mm Auction Funding edit
On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.[6]
References edit
- ↑ gTLD Application Update 92 applications submitted, TLDH.org
- ↑ Famous Four Media Applies For 61 Generic TLD’s...
- ↑ Donuts Inc eye popping list of 307 new top-level domains
- ↑ Uniregistry Corp. applies for 54 new top-level domains...
- ↑ Ten more New gTLD Contests Settled in Auction, DomainIncite Retrieved 3 June 2014
- ↑ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com Published and Retrieved 26 Feb 2013