.gmail

Status:	Proposed
Registry Provider:	Google
Type:	Brand TLD
More information:

.gmail is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Google (Charleston Road Registry Inc.).

Application Details

The following is excerpted from the applicant's response to question #18:

"The sole purpose of the proposed gTLD, .gmail, is to provide a dedicated Internet space where Google can continue to innovate on its Gmail offerings. The mission of the proposed gTLD is to provide a dedicated domain space in which to enact second-level domains that relate to a group of Gmail accounts associated with individuals or organizations. Second-level domains in the proposed gTLD, .gmail, will automatically be delegated to Googleʹs DNS servers, which will in turn provide authoritative DNS responses pointing the userʹs web browsers and other communication software to Gmail’s servers. The mission of the proposed gTLD is to simplify the Gmail user experience by facilitating the generation of new Gmail addresses, such as john@smith.gmail. This mission will enhance consumer choice by providing new availability in the second-level domain space, expanding Gmail’s namepsace, improving the Gmail user experience, and signaling the kind of communication services available to the owner of an @... Gmail account."