.airbus

Status:	Proposed
Type:	Brand TLD
More information:

.airbus is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Airbus S.A.S.

Application Details

The following is excerpted from the applicant's response to question #18:

"he new .airbus gTLD will operate as a restricted registry, in which Airbus SAS (Airbus) can create and control domain spaces that promote its brands identity, recognition and authenticity. In this regard, the .airbus will be used by Airbus to provide product information, services and resources to consumers in a way that promotes reassurance, trust, convenience, visibility and utility. The .airbus gTLD will provide an authoritative internet space for Airbus, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for various purposes including provision of specific company or aircraft information, marketing and communication.

Airbus is one of the world’s leading aircraft manufacturers, headquartered in Toulouse, France and owned by European Aeronautic Defence and Space Company NV (EADS). EADS with its subsidiary entities, Airbus (aircraft manufacturer), Astrium (space transportation and satellite services), Cassidian (security services at civil and military levels) and Eurocopter (helicopter manufacturer), form the EADS Group, which is a global leader in aerospace, defence and related services. Airbus is a truly global enterprise with over 55,000 employees from diverse backgrounds with fully-owned subsidiaries in the US, China, Japan and the Middle East, 5 spare parts centres, an engineering centre, 4 training centres and more than 150 field service offices around the world. Airbus also relies on industrial co-operation and partnerships with major companies worldwide and has a network of over 1,500 suppliers in 30 countries. Over the years Airbus has also received several awards, such as two ‘Crystal Cabin Awards’ at the Aircraft Interiors Expo 2008 in Hamburg for two cabin systems innovations it has developed. Currently, Airbus supplies approximately half of all commercial airline orders and continues to broaden its scope and product range by applying its expertise to the military markets. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities.

Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .airbus gTLD will facilitate greater trust and assurance from internet users connecting with Airbus online, whilst still allowing convenient and efficient interaction.

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Given the restricted nature of the .airbus gTLD, the projected number of registration is likely to be limited. It is anticipated that around 100 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase up to 450 domain names as Airbus develops and implements new services and marketing campaigns.

As the new .airbus gTLD expands and evolves, Airbus may consider offering the use of second level domain names to its partners and suppliers at a later date. In this endeavour, Airbus will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Airbus will keep ICANN reasonably informed of any material developments relating to .airbus gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement."