.盛贸饭店

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	"Traders Hotels"
Type:	IDN Brand TLD
Priority #:	43

.盛贸饭店 is an IDN Brand TLD being proposed in ICANN's New gTLD Program, it translates to "traders hotels" from Hans Chinese. The applicant is Shangri-La International Hotel Management Limited.

ICANN's String Similarity Panel deemed the string too similar to an application submitted by the same company, .盛貿飯店. The two TLDs from Shangri-La are thus in contention and only one can be recommended for implementation into the Root Zone by ICANN.

.盛贸饭店 是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为香格里拉国际酒店管理有限公司。

ICANN的域名相似性审查组（String Similarity Panel）认为该域名与该公司申请的另一顶级域名【.盛貿飯店】过于相似。二者意思一致，不同之处仅仅是后者为繁体中文而前者为简体中文。因此在实际审核中，ICANN只能推荐其中一个通过审核。

Application Details

Excerpted from applicant response to question # 18 in TLD application:

"The new .盛贸饭店 gTLD (“tradershotels” in simplified Chinese) will operate as a restricted registry, in which Shangri-La International Hotel Management Limited (Shangri-La International) can create and control domain spaces within .盛贸饭店 that promote its Traders Hotels brand. In this regard, the .盛贸饭店 will be used by Shangri-La International to provide information, services and resources regarding Traders Hotels to consumers in a way that promotes trust, confidence and convenience. The .盛贸饭店 gTLD will provide an authoritative internet space for Shangri-La International, its affiliates and partners that are associated with the Traders Hotels brand. Second and third level domains can then be utilised for localised booking services and for communication and marketing purposes, with internet users assured of brand authenticity.

Traders Hotels are a brand of hotels owned, operated and⁄or managed by Shangri-La International. Shangri-La International opened the first Traders Hotel in Beijing in 1989 and currently operates 13 Traders Hotels in 8 countries across Asia and the Middle East. This is expected to expand to 9 countries in the near future. Shangri-La International, trading as Shangri-La Hotels and Resorts, is a global group that owns, operates and⁄or manages five-star hotels and resorts across the world. Shangri-La International, established in 1984, is a wholly owned subsidiary of Shangri-La Asia Limited (Shangri-La Asia). Shangri-La Asia is based in Hong Kong and listed on the Hong Kong and Singapore Stock Exchanges and traded as American Depositary Receipts (ADR) in the US, with revenue in 2010 of nearly USD1.6 billion and a market capitalisation of approximately USD42 billion. Shangri-La Asia has over 33,000 employees and around 30,000 guest rooms across its suite of hotels. The Traders Hotels brand offers a vibrant yet professional environment which caters to more value-conscious, savvy business travellers. In this regard, consumer trust, continuous innovation and protection of the Traders Hotels brand are paramount considerations in all its activities. .盛贸饭店 will promote the Traders Hotels brand in Chinese speaking countries and maintain Shangri-La International’s strong online presence. These objectives will be further complemented by Shangri-La International’s separate application for .tradershotels and 盛貿飯店 (“tradershotels” in traditional Chinese).

[..]

Shangri-La International intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Shangri-La International will use geographic names to localise its websites in countries in which it currently operates the Traders Hotels brand. It is anticipated that the number of geographic names used at the second and third level will increase as Shangri-La International expands the Traders Hotels brand into new cities and countries. The use of geographic names is intended to: - connect internet users with relevant information as applicable to the territory; and - comply with required rules and regulations in the national territory.

Shangri-La International will also utilise Internationalized Domain Names (IDNs) at the second level, initially in Chinese language. The use of IDNs will allow internet users to engage with .盛贸饭店 in their native language, creating a more positive user experience and encouraging diversity. As the use of.盛贸饭店evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .盛贸饭店 domain space.

Traders Hotels is a well-recognised brand in Asia with its “盛贸饭店” trademark registered in 6 countries and territories in simplified Chinese characters for 6 categories, including: Entertainment Services (Class 41); Restaurant and Hospitality Services (Class 43); and Medical, Hygienic and Beauty Care Services (Class 44)."

申请细节

【.盛贸饭店】将在香格里拉国际酒店管理有限公司的运行管理下成为一个限制注册的顶级域名。公司将负责创造及管理域名空间并将其用于酒店品牌推广。因此，该顶级域名将具体被用于给客户提供信息，服务及资源，并在客户中建立品牌信任及便捷服务。【.盛贸饭店】将给香格里拉国际酒店管理有限公司及其附属公司和合作伙伴优先提供网络空间。第二第三级域名将用于房间预订，通信及沟通，以及市场营销目的。

香格里拉国际酒店管理有限公司于1989年在北京建立首家盛贸饭店（Traders Hotel）。至今公司已在亚洲及中东地区的8个国家管理运行13家酒店。很快新酒店将在第9个国家开始运营。香格里拉国际酒店管理有限公司在全球拥有并运行管理各种5星级酒店及度假村。公司成立于1984年并为总部在香港的香格里拉亚洲有限公司全权所有。

【.盛贸饭店】将在中文社区中推广酒店品牌并成为香格里拉国际酒店管理有限公司在互联网的品牌代表。以上目标将与公司申请的另一顶级域名【.盛貿飯店】共同达成。

香格里拉国际酒店管理有限公司意在该顶级域名下创造与酒店产品，服务或地域性名称相关的第二第三级域名。公司将使用地域性名称以地方化其不同国家地区中运行的酒店及其网站。公司预计地域性名称的注册量将随着其在更多国家及地区经营更多的酒店而增加。它们将用于帮助该区域的网络用户更获得酒店相关信息。

香格里拉国际酒店管理有限公司也将使用中文注册国际化二级域名。中文域名的使用将使中文用户能更好的与酒店进行互动，创造更好的用户体验以及多样性。

盛贸酒店（Traders Hotel）在亚洲地区有很高的认知度。该品牌的简体中文商标在6个国家及地区注册使用，包括6个类别：娱乐服务，酒店及客户服务，医疗卫生服务美容服务。