.アマゾン
| Status: | Proposed |
| Language: | Japanese Katakana |
| Translates to: | Transliteration of "Amazon" |
| Manager: | Amazon |
| Registry Provider: | Neustar |
| Type: | IDN Brand TLD |
| Priority #: | 24 |
More information: 
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.アマゾン is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Amazon,[1] which selected Neustar to provide its backend registry services.
IO Objection
ICANN's Independent Objector (IO) filed a Community Objection against the .アマゾン string. The IO is an appointed authority on international law whose role to objected to strings on the grounds of Community harm and Limited Public Interest were detailed in the applicant guidebook. His objections are official objections and are funded by ICANN, though his office is otherwise independent. Reasons for the specific case against .アマゾン were not initially given, but the community objection generally argues that the TLD faces opposition or is contrary to a significant portion of a community which it purportedly aims to serve. The IO must determine: That the community is a clearly delineated community; that there is a strong association between the community and the string applied for; there is a strong association between the segment of the community on whose half we objects and the string itself; and he must determine that the TLD would produce a significant material detriment to this sizable portion of the community.[2]
He also objected to the Chinese and English versions of the string, .亚马逊, and .amazon.
Application Details
Excerpted from Response to Question # 18:
"Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .アマゾン domain name, and (iii) the dispute resolution policies for the .アマゾン gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.
Registration of a domain name in the .アマゾン registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .アマゾン registry will remain the property of Amazon."[3]