.一号店

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	Number One Store
Manager:	Wal-Mart Stores, Inc.
Registry Provider:	Verisign
Type:	IDN Brand TLD
Priority #:	19

.一号店 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Wal-Mart Stores, Inc., and it has secured Verisign to provide backend registry services

.一号店 是一个国际化品牌顶级域名。该域名已被纳入ICANN 的新通用顶级域名项目中。域名申请方为沃尔玛股份有限公司，并由Verisign负责提供注册服务。

Application Details

Excerpted from response to question # 18 in TLD Application:

"Wal-Mart Stores, Inc. (ʺWalmartʺ) serves customers and members around the world. Walmartʹs mission and founding principle is ʺsaving people money to help them live better,ʺ and Walmart has been recognized as a leader in sustainability, philanthropy, and employment opportunity. In the U.S., Walmart operates more than 4,400 retail facilities, including Walmart Stores and Samʹs Club warehouses. Walmart International operates more than 5,200 retail units in 27 countries outside the U.S. Walmart.com has been known for bringing the convenience, quality merchandise, and low prices of Walmart to the Internet. Walmart content is accessible in multiple TLDs, including the .COM, .NET, and .ORG gTLDs, and the .CA, .CO.UK, and .US ccTLDs.

Launched in 2008, Yihaodian has become one of the leading B2C e-commerce companies in China. Offering more than 180,000 products, Yihaodian runs logistics centers in Shanghai, Beijing, Guangzhou, Wuhan, and Chengdu, along with delivery stations in 34 cities across China. Yihaodian is one of the fastest growing companies in China, and has earned first place for Deloitte Technology Fast 500 Asia Pacific, and first place for China Entrepreneur Magazineʹs Future Stars of China Enterprises in 2011. Through innovation, Yihaodian is committed to bringing its customers a new lifestyle of one-stop online shopping and services with superior experience.

In recent years, Walmart has invested heavily in global eCommerce in order to reach more customers. In 2010, Walmart consolidated its eCommerce activities around the world in a Global eCommerce Division. Walmart understands the impact that changing technology has had on retail and has dedicated eCommerce platforms around the world; the investments made in these platforms are helping to accelerate Walmartʹs growth in other markets.

The intended future mission and purpose of the .一号店 gTLD is to serve as a trusted, hierarchical, and intuitive namespace for the benefit of Yihaodianʹs customers and Internet users in general. Walmart will be the entity to bring the .一号店 gTLD to market and is also applying for .WALMART, .ASDA, and .SAMSCLUB (the Walmart family of gTLDs).

Although ICANN has not recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand owner community that this will become a specialty subset of new gTLDs. The .一号店 gTLD was planned as a .BRAND gTLD, with the goal of protecting Yihaodianʹs online presence and identity, expanding its marketing and promotional efforts, providing a secure channel for products and information online, and offering a platform on which to consolidate many of its intellectual property activities.

Walmart intends to initially limit registration and use of domain names within the .一号店 gTLD to Walmart, Yihaodian and Walmart’s qualified subsidiaries and affiliates. This initial use will allow Walmart to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Walmart from its annual Code of Conduct Compliance requirements."

申请细节

沃尔玛是一个服务于全球客户及会员的公司。它的经营准则是“在帮助客户节约金钱的同时提高生活品质”。沃尔玛在可持续发展，慈善公益及创造就业机会方面得到了广泛认可。在美国，沃尔玛经营超过4400家零售店，包括沃尔玛超市和山姆仓储式超市。同时，沃尔玛在美国以外的27个国家经营超过5200家零售店。Walmart.com 通常与便捷，品质，及低价相挂钩。公司相关信息可以通过顶级域名下的通道获得，如.com, .net, .org 以及.ca, .co.uk,和 .us。

【.一号店】这个通用顶级域名未来将建设成为一个可信赖的，分级制的，并且直观的命名空间，以服务于一号店的顾客和互联网用户。沃尔玛将作为【.一号店】的市场实体存在。此外它还申请了.WALMART, . ASDA, 以及 .SAMSCLUB 等一系列“沃尔玛家族域名”。

沃尔玛意在限制在通用顶级域名【.一号店】之下的域名注册及使用，限制范围包括沃尔玛，一号店以及其他沃尔玛授权的附属机构。这一举措将帮助沃尔玛建立一套完整的运行及维持机制。