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'''.一号店''' is an [[IDN]] [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Wal-Mart Stores, Inc.]],<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> and it has secured [[Verisign]] to provide backend registry services
'''.一号店''' is an [[IDN]] [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Wal-Mart Stores, Inc.]],<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> and it has secured [[Verisign]] to provide backend registry services
'''.一号店''' 是一个国际化品牌顶级域名。该域名已被纳入ICANN 的新通用顶级与项目中。域名的申请方为沃尔玛股份有限公司，并由Verisign负责提供注册服务。
===Application Details===
===Application Details===
Excerpted from response to question # 18 in TLD Application:
Excerpted from response to question # 18 in TLD Application:
Walmart intends to initially limit registration and use of domain names within the .一号店 gTLD to Walmart, Yihaodian and Walmart’s qualified subsidiaries and affiliates. This initial use will allow Walmart to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Walmart from its annual Code of Conduct Compliance requirements."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1179 ApplicationDetails, gTLDresult.ICANN.org]Retrieved 15 Jan 2013</ref>
Walmart intends to initially limit registration and use of domain names within the .一号店 gTLD to Walmart, Yihaodian and Walmart’s qualified subsidiaries and affiliates. This initial use will allow Walmart to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Walmart from its annual Code of Conduct Compliance requirements."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1179 ApplicationDetails, gTLDresult.ICANN.org]Retrieved 15 Jan 2013</ref>
===申请细节===
沃尔玛是一个服务于全球客户及会员的公司。它的经营准则是“在帮助客户节约金钱的同时使他们过得更好”。沃尔玛在可持续发展，慈善公益及就业机会方面都得到了广泛认可。在美国，沃尔玛经营超过4400家零售店，包括沃尔玛超市和山姆仓储式超市。同时，沃尔玛在美国以外的27个国家经营超过5200家零售店。Walmart.com 通常与便捷，品质，及低价相挂钩。公司的信息可以通过多过顶级域名下的通道获得，如.com, .net, .org 以及.ca, .co.uk, 以及.us。
【.一号店】这个通用顶级域名未来将建设成为一个可信赖的，分级制的，并且直观的命名空间，以服务于一号店的顾客和互联网用户。沃尔玛将作为【.一号店】的市场实体存在。此外它还申请了.WALMART, . ASDA, 以及 .SAMSCLUB 等一系列“沃尔玛家族域名”。
沃尔玛意在限制在通用顶级域名【.一号店】之下的域名的注册及使用，包括沃尔玛，一号店以及其他沃尔玛授权的附属机构。这一举措帮助沃尔玛建立一套完整的运行机制及维持机制。