.中文网
| Status: | Proposed |
| Language: | Chinese (Hans/Simplified) |
| Translates to: | website |
| Manager: | TLD REGISTRY LIMITED |
| Registry Provider: | Afilias |
| Type: | IDN gTLD |
| Category: | Technology |
| Priority #: | 35 |
.中文网 is an IDN gTLD being proposed in ICANN's New gTLD Program, the string translates as "website" from Hans/Simplified Chinese. The applicant is TLD REGISTRY LIMITED.[1]
Application Details
Excerpted from response to question # 18 in TLD application:
"Model: The proposed TLD is an unrestricted, open Top Level Domain (TLD). The top level domain is .中文网 representing the meaning ʺWebsite in Chineseʺ using Chinese Characters (Herein referred to as .WEBSITE). .WEBSITE will be globally commercialized to provide a competitive alternative to existing generic TLDs and to other new TLDs. The TLD will be run as a commercial venture for profit with a network of registrars and a low-cost platform for ongoing management.
[..]
The semantic meaning of the TLD
- ʺ.WEBSITEʺ is synonymous with Internet presence and communicates the location of web-based information
- Compliance with Chinese linguistic, aesthetic, legal, and business culture.
The translation into a Chinese character form
- .ʺWEBSITEʺ in Chinese characters conforms to existing short 2 or 3 character TLDs that have proven user-appeal
- the string is easily understood.
The use of an IDN:
- 1.365 billion Chinese speakers world-wide are not yet served by a generic top-level domain in their language. Mandarin Chinese is an official language of the Peopleʹs Republic of China and one of the six official languages of the United Nations.
- The use of the IDN characters to both the left and right of the dot means that users of the domain will not have to switch between keyboard types making using the domain faster and more appealing.
The Applicant has allocated appropriate funding to ensure the long-term viability and stability of their proposed registry. The Applicant believes that certain standards and services in the technical solution are paramount for delivering optimal functionality and service. The consumer should not be disadvantaged by limited services or up-front or recurring expenses."[2]