.嘉里大酒店

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Status: Proposed
Language: Chinese (Hani)
Translates to: Kerry Hotel(s)
Manager: Kerry Trading Co. Limited
Registry Provider: Verisign
Type: IDN Brand TLD
Priority #: 10

.嘉里大酒店 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Kerry Trading Co. Limited.[1]

.嘉里大酒店是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用域名计划。申请方为嘉里贸易有限公司(Kerry Trading Co. Limited)。

Application Details

The following is excerpted from applicant response to question #18:

"The new .嘉里大酒店 gTLD will operate as a restricted registry, in which Kerry Trading Co. Limited (Kerry Trading) can create and control domain spaces that promote its Kerry Hotels (also known as 嘉里大酒店 in Chinese language) brand. In this regard, .嘉里大酒店 will be used by Kerry Trading to provide information, services and resources to customers of Kerry Hotels in a way that promotes trust, convenience and utility. .嘉里大酒店 will provide an authoritative internet space for Kerry Trading, its affiliates and associated companies and partners that are associated with the Kerry Hotels brand. Second and third level domains can then be utilised for marketing and customer engagement purposes, with internet users assured of brand authenticity.

The applicant, Kerry Trading, is established and based in Hong Kong, operates as a wholly-owned subsidiary to Kerry Group Limited (Kerry Group). Kerry Group engages in the hotel, real estate, media, commodities, logistics and industrial manufacturing businesses throughout the world with its major operations in Hong Kong, China and Southeast Asia. The name “嘉里” has become identified with the brand’s operations in Asia for almost 40 years.

Kerry Hotels was launched by Shangri-La International Hotel Management Limited (Shangri-La International) in 2011. Shangri-La International, an associated company of Kerry Trading, operates and⁄or manages five-star hotels and resorts located in premier addresses across the world. Kerry Hotel in Pudong, Shanghai and Beijing together offers in excess of 1,000 guestrooms with the most advanced conference, banqueting and hotel-based fitness facilities in the respective regions."[2]

申请细节

【.嘉里大酒店】这一通用顶级域名将实施限制性注册。嘉里贸易有限公司将开放并控制域名注册数,并以此来对嘉里大酒店品牌进行市场推广。【.嘉里大酒店】将被嘉里贸易有限公司用于向客户提供品牌相关信息,服务及其他资源,并提高品牌信誉度,便捷度及实用性。【.嘉里大酒店】将为嘉里贸易有限公司,公司下级机构及联营公司提供专属的,具有权威性的网络空间。其第二及第三级域名将在保证品牌原真性的前提下用于市场营销及客户关系经营。


嘉里大酒店由香格里拉国际酒店管理有限公司于2011年建成启用。香格里拉公司作为嘉里贸易有限公司的联营公司,在全球范围内负责管理运营五星级酒店及度假中心。嘉里大酒店在上海浦东及北京的酒店共有超过1000间客房及该地区内最先进的会议,舞会,健身设备。

References