.新闻

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	news
Registry Provider:	KNET
Type:	IDN gTLD
Category:	Media
Priority #:	29
More information:

.新闻 is an IDN gTLD being proposed in ICANN's New gTLD Program. The applicant is Xinhua News Agency Guangdong Branch.

.新闻 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为新华社广东分社。

Application Details

Excerpts from Response to Question #18 in TLD Application:

"As a Chinese IDN TLD, “.新闻” aims to be the home for traditional as well as non-traditional news establishments not only in China but also the Chinese community around the world.

[..]

Brands may use “品牌.新闻”and “产品.新闻” to convey the company’s latest press release or product offerings, to upkeep investor relations or to launch market awareness campaigns. By doing so the brand will be able to better retain customers, obtain comments, feedback and suggestions, and improve customer relations through their own “.新闻” platform rather than depend on other proprietary platforms.

Individuals may find the .新闻 TLD attractive for communicating personal announcements such as prenuptials, baby announcements, personal achievements, new-found hobbies or advancing careers.

The vision of the .新闻 TLD is that through the development of an open generic IDN namespace supporting the delivery of current and relevant news events online locally, nationally, regionally and globally from media outlets as well as non-media establishments, it could become a nucleus for news and mass communication activities, and a driver of economic and social value for news establishments and news consumers around the world."

申请细节

作为一个中文国际化顶级域名，【.新闻】旨在成为全球华人社区传统与非传统新闻媒体主要使用的域名。

不同的新闻品牌可以选择使用“品牌.新闻”和“产品.新闻”来发布最新新闻稿件或产品信息。通过使用【.新闻】系列域名，品牌可以达到维系与投资方的关系，提升目标客户对市场推广的注意力以及对产品的忠诚度，获得用户反馈和建议，以及增进客户关系等目的。这将比使用那些私人专属域名平台更高效。

对于个人用户，【.新闻】这一顶级域名将帮助他们更好地与“圈子”沟通，发布各种个人讯息如婚礼，生育，成就，新兴趣或事业升迁等。

顶级域名【.新闻】将是一个对公共开放的通用国际化命名空间，它将用于支持各种最新及相关新闻事件的发布。而这些新闻将不局限于本土或国内，也将涉及全球其他国家及地区。不仅仅新闻平台，非新闻平台也可以利用其作为信息发布平台。【.新闻】将成为新闻及各种大众传播活动的巨大助推力，也将是推动新闻的经济及社会价值的推进器。