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Status: Delegated
Language: Japanese (Kanji) and Chinese (Hant)
Translates to: book
Manager: Amazon
Registry Provider: Neustar
Type: IDN gTLD
Category: Media
Priority #: 95

.書籍 is an IDN gTLD delegated to the Root Zone in ICANN's New gTLD Program on 19 February 2016. The registry operator is Amazon.[1][2]

The application was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[3]

The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.[4]

.書籍 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为亚马逊公司。

早前该申请收到了来自政府咨询委员会(GAC)成员之一澳大利亚及委员会主席Heather Dryden的警告。警告一旦提出,则被视为由国家级政府向ICANN董事会提出建议将申请否决。 警告认为,“申请人正视图将一个普通通用域名成为其专属域名…而这一域名将牵涉相当大的市场”。委员会主席Dryden女士认为亚马逊公司这一行为有可能造成计划外的后果以及对正当竞争造成负面影响。

Application Details

Excerpted from applicant response to question #18 in TLD application: "Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .書籍 domain name, and (iii) the dispute resolution policies for the .書籍 gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies. Registration of a domain name in the .書籍 registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .書籍 registry will remain the property of Amazon.


Amazon intends to initially provision a relatively small number of domains in the .書籍 registry to support the business goals of Amazon. These initiatives should not impose social costs of any type on consumers."[5]


亚马逊公司的知识产权部门将全权负责【. 書籍】这一域名的域名管理计划。该计划包括域名的发展,维护及实施。计划将对(i)与合格域名及其分配相关的条例,(ii)【. 書籍】之下其他域名的使用管理许可条例,以及(iii)解决与【. 書籍】相关纠纷的条例进行定义。亚马逊公司将针对公司经营目标及与ICANN达成一致的方针,对此域名管理计划不断进行调整更新 。在【. 書籍】名下注册的域名将遵循以下4个步骤:(i)资格确认,(ii)命名规范审查,(iii)合格的使用评论,以及(iv)正式注册。所有在【. 書籍】下注册的域名都被视为亚马逊公司的财产。

亚马逊公司意在提供相对少量的【. 書籍】下级域名以用于支持公司的商业目的。而这些域名不应给社会或任何顾客造成任何费用。