The application was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.
The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.
Excerpted from applicant response to question #18 in TLD application: "Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .書籍 domain name, and (iii) the dispute resolution policies for the .書籍 gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies. Registration of a domain name in the .書籍 registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .書籍 registry will remain the property of Amazon.
Amazon intends to initially provision a relatively small number of domains in the .書籍 registry to support the business goals of Amazon. These initiatives should not impose social costs of any type on consumers."
- Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- GAC Early Warning, NewgTLDS.ICANN.org Retrieved 25 Nov 2012
- GAC Early Warnings, GACweb.ICANN.org
- Application Download, gTLDresult.ICANN.orgRetrieved 17 Jan 2013