.欧莱雅
| Status: | Proposed |
| Language: | Chinese (Hans/Simplified) |
| Translates to: | "L'Oréal" |
| Manager: | L'Oréal |
| Registry Provider: | Verisign |
| Type: | IDN Brand TLD |
| Priority #: | 72 |
.欧莱雅 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is L'Oréal.[1]
Application Details
Excerpted from applicant response to question #18 in TLD application:
"Through a unified corporate approach, L’Oréal intends to submit 9 gTLD applications for the branded strings .LOREAL, .欧莱雅, .GARNIER, .KERASTASE, .KIEHLS, .LANCOME, .MAYBELLINE, .MATRIX and .REDKEN.
The intended future mission and purpose of the .欧莱雅 gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by L’Oréal and its qualified subsidiaries and affiliates, to L’Oréal customers, consumers, and Internet users in China. L’Oréal will be the entity to file this application and bring the .欧莱雅 gTLD to market.
Although ICANN has not specifically recognized a .BRAND gTLD specification in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. The .欧莱雅 gTLD is intended to be a unique .BRAND gTLD, in that it represents L’Oréal’s flagship brand in the Chinese language. In addition to providing a unique translation of L’Oréal for the Chinese-language community, this gTLD will assist in protecting L’Oréal’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services, and offering a platform through which to consolidate many of the intellectual property activities of L’Oréal.
L’Oréal intends to initially limit registration and use of domain names within the .欧莱雅 gTLD to L’Oréal and its qualified subsidiaries and affiliates. This initial limited use will allow L’Oréal to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt L’Oréal from its annual Code of Conduct Compliance requirements."[2]