.欧莱雅

Status:	WITHDRAWN
Language:	Chinese (Hans/Simplified)
Translates to:	"L'Orea;"
Manager:	L'Oréal
Registry Provider:	Verisign
Type:	IDN Brand TLD
Priority #:	72

.欧莱雅 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is L'Oréal.

This application has been formerly WITHDRAWN'.

.欧莱雅 是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为欧莱雅公司。

Application Details

The following is excerpted from the applicant's response to question #18:

"L’Oréal is a leading global consumer products company serving the needs of consumers around the world with 23 brands in five different segments. L’Oréal has 68,900 employees and its products are available for purchase online and in stores and outlets in over 130 countries.

..

Through a unified corporate approach, L’Oréal intends to submit 9 gTLD applications for the branded strings .loreal, .欧莱雅, .garnier, .kerastase, .kiehls, .lancome .maybelline, .matrix, and .redken

The intended future mission and purpose of the [gTLD] is to serve as a trusted, hierarchical, and intuitive namespace provided by L’Oréal and its qualified subsidiaries and affiliates, to L’Oréal customers, consumers, and Internet users. L’Oréal will be the entity to file this application and bring the [.gTLD] to market.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. The [gTLD] is intended to be one of those .BRAND gTLDs, with the goal of protecting L’Oréal’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services, and offering a platform through which to consolidate many of the intellectual property activities of L’Oréal.

L’Oréal intends to initially limit registration and use of domain names within the [gTLD] to L’Oréal and its qualified subsidiaries and affiliates. This initial limited use will allow L’Oréal to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt L’Oréal from its annual Code of Conduct Compliance requirements.

申请细节

欧莱雅是一个国际消费品公司，生产5大类产品，在全球有23个品牌，其顾客也遍布全球。欧莱雅旗下有68900个员工，在超过130个国家有专卖店，折扣店及网络商店。

经过公司统筹决定，欧莱雅决定针对其品牌提交9个通用顶级域名申请，包括.loreal, .欧莱雅，.garnier, .kerastase, .kiehls, .lancome, .maybelline, .matrix, 以及.kedken.

欧莱雅公司意在将【.欧莱雅】这一通用顶级域名打造成可信赖的，分层次且易使用的命名空间，给实体店和网上顾客提供可靠服务。欧莱雅公司既是【.欧莱雅】这一域名的申请人也是今后的运行者。

尽管ICANN还没有就品牌通用顶级域名制定特别的规范，行业内已经广泛预计它们将形成通用顶级域名中的特别一类。【.欧莱雅】这一顶级域名的作用将包括，保护欧莱雅公司的网络形象，拓展其市场及开展宣传活动。域名还将给网络购物和服务提供安全的操作通道。

欧莱雅公司将限制【.欧莱雅】名下的域名注册。这将保障欧莱雅公司对此顶级域名运用的完整性和可持续性。这一限制还将与其他域名注册规定一起将欧莱雅从它自己制定的年度规章制度中剔除。