.盛貿飯店

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Status:	Proposed
Language:	Chinese (Hant/Traditional)
Translates to:	Traders Hotel(s)
Type:	IDN Brand TLD
Priority #:	73

.盛貿飯店 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Shangri-La International Hotel Management Limited.

Application Details

Excerpted from Applicant Response to question #18 in TLD application:

"The new .盛貿飯店 gTLD (“tradershotels” in traditional Chinese) will operate as a restricted registry, in which Shangri-La International Hotel Management Limited (Shangri-La International) can create and control domain spaces within .盛貿飯店 that promote its Traders Hotels brand. In this regard, the .盛貿飯店 will be used by Shangri-La International to provide information, services and resources regarding Traders Hotels to consumers in a way that promotes trust, confidence and convenience. The .盛貿飯店 gTLD will provide an authoritative internet space for Shangri-La International, its affiliates and partners that are associated with the Traders Hotels brand. Second and third level domains can then be utilised for localised booking services and for communication and marketing purposes, with internet users assured of brand authenticity.

Traders Hotels are a brand of hotels owned, operated and⁄or managed by Shangri-La International. Shangri-La International opened the first Traders Hotel in Beijing in 1989 and currently operates 13 Traders Hotels in 8 countries across Asia and the Middle East. This is expected to expand to 9 countries in the near future. Shangri-La International, trading as Shangri-La Hotels and Resorts, is a global group that owns, operates and⁄or manages five-star hotels and resorts across the world. Shangri-La International, established in 1984, is a wholly owned subsidiary of Hong Kong-based Shangri-La Asia Limited (Shangri-La Asia). Shangri-La Asia, listed on the Hong Kong and Singapore Stock Exchanges and traded as American Depositary Receipts (ADR) in the US, had revenue in 2010 of nearly USD1.6 billion and a market capitalisation of approximately USD42 billion. Shangri-La Asia has over 33,000 employees and around 30,000 guest rooms across its suite of hotels. The Traders Hotels brand offers a vibrant yet professional environment which caters to more value-conscious, savvy business travellers. In this regard, consumer trust, continuous innovation and protection of the Traders Hotels brand are paramount considerations in all its activities. The new .盛貿飯店 gTLD will promote the Traders Hotels brand in Chinese speaking countries and maintain Shangri-La International’s strong online presence. These objectives will be further complemented by Shangri-La International’s separate applications for the .tradershotels and .盛贸饭店 (“tradershotels” in simplified Chinese)."