|Translates to:||"Traders Hotels"|
|Type:||IDN Brand TLD|
ICANN's String Similarity Panel deemed the string too similar to an application submitted by the same company, .盛貿飯店. The two TLDs from Shangri-La are thus in contention and only one can be recommended for implementation into the Root Zone by ICANN.
ICANN的域名相似性审查组（String Similarity Panel）认为该域名与该公司申请的另一顶级域名【.盛貿飯店】过于相似。二者意思一致，不同之处仅仅是后者为繁体中文而前者为简体中文。因此在实际审核中，ICANN只能推荐其中一个通过审核。
Excerpted from applicant response to question # 18 in TLD application:
"The new .盛贸饭店 gTLD (“tradershotels” in simplified Chinese) will operate as a restricted registry, in which Shangri-La International Hotel Management Limited (Shangri-La International) can create and control domain spaces within .盛贸饭店 that promote its Traders Hotels brand. In this regard, the .盛贸饭店 will be used by Shangri-La International to provide information, services and resources regarding Traders Hotels to consumers in a way that promotes trust, confidence and convenience. The .盛贸饭店 gTLD will provide an authoritative internet space for Shangri-La International, its affiliates and partners that are associated with the Traders Hotels brand. Second and third level domains can then be utilised for localised booking services and for communication and marketing purposes, with internet users assured of brand authenticity.
Traders Hotels are a brand of hotels owned, operated and⁄or managed by Shangri-La International. Shangri-La International opened the first Traders Hotel in Beijing in 1989 and currently operates 13 Traders Hotels in 8 countries across Asia and the Middle East. This is expected to expand to 9 countries in the near future. Shangri-La International, trading as Shangri-La Hotels and Resorts, is a global group that owns, operates and⁄or manages five-star hotels and resorts across the world. Shangri-La International, established in 1984, is a wholly owned subsidiary of Shangri-La Asia Limited (Shangri-La Asia). Shangri-La Asia is based in Hong Kong and listed on the Hong Kong and Singapore Stock Exchanges and traded as American Depositary Receipts (ADR) in the US, with revenue in 2010 of nearly USD1.6 billion and a market capitalisation of approximately USD42 billion. Shangri-La Asia has over 33,000 employees and around 30,000 guest rooms across its suite of hotels. The Traders Hotels brand offers a vibrant yet professional environment which caters to more value-conscious, savvy business travellers. In this regard, consumer trust, continuous innovation and protection of the Traders Hotels brand are paramount considerations in all its activities. .盛贸饭店 will promote the Traders Hotels brand in Chinese speaking countries and maintain Shangri-La International’s strong online presence. These objectives will be further complemented by Shangri-La International’s separate application for .tradershotels and 盛貿飯店 (“tradershotels” in traditional Chinese).
Shangri-La International intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Shangri-La International will use geographic names to localise its websites in countries in which it currently operates the Traders Hotels brand. It is anticipated that the number of geographic names used at the second and third level will increase as Shangri-La International expands the Traders Hotels brand into new cities and countries. The use of geographic names is intended to: - connect internet users with relevant information as applicable to the territory; and - comply with required rules and regulations in the national territory.
Shangri-La International will also utilise Internationalized Domain Names (IDNs) at the second level, initially in Chinese language. The use of IDNs will allow internet users to engage with .盛贸饭店 in their native language, creating a more positive user experience and encouraging diversity. As the use of.盛贸饭店evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .盛贸饭店 domain space.
Traders Hotels is a well-recognised brand in Asia with its “盛贸饭店” trademark registered in 6 countries and territories in simplified Chinese characters for 6 categories, including: Entertainment Services (Class 41); Restaurant and Hospitality Services (Class 43); and Medical, Hygienic and Beauty Care Services (Class 44)."