Excerpted from applicant response to question #18 in TLD application:
"The mission of the .MOBI (CHINESE IDN) TLD is to become one of the most usable, accessible and recognizable namespaces on the Internet for Chinese-speaking populations around the globe, and to establish meaningful and relevant identities for companies and individuals who elect to promote their companies by using this TLD. Further, this TLD intends to become the TLD of choice for those Chinese-speakers throughout the world who opt to use mobile devices as their first choice to access the Internet. The primary purpose is to foster a sense of professionalism, trust and ease of access among customers, businesses and organizations who elect to use the .MOBI (CHINESE IDN) TLD.
.MOBI (CHINESE IDN) will be an open TLD, generally available to all registrants (except in the Sunrise period). The domains can be used for any purpose, including for business use, for personal use and by organizations. There are no content or use restrictions for this TLD."