.联通

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	unicorn
Registry Provider:	Neustar
Type:	IDN Brand TLD
Priority #:	88

.联通 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is China United Network Communications Corporation Limited.

.联通 是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为中国联合网络通信有限公司。

Application Details

Excerpted from applicant response to question #18 in TLD application:

"The new .联通 gTLD will operate as a restricted registry, in which China United Network Communications Group Co. Ltd (China Unicom) can create and control domain spaces that promote its brand identity and authenticity. The .联通 gTLD will provide an authoritative internet space for China Unicom and its affiliates that are associated with the brand to provide personalised information, services and resources to its users in a unique way that promotes trust, convenience and security. Second and third level domains can then be utilised for advertising and marketing purposes, with internet users assured of brand authenticity.

China Unicom was established in 2009 as a result of a merger between China Netcom Group Corporation (Hong Kong) Ltd and China Unicom (Hong Kong) Ltd, which was first incorporated in 2000. With a modern communications network characterised by nationwide coverage and global reach, China Unicom operates communications services, including mobile, fixed, data, network access, satellite International Private Leased Circuit (IPLC) system integration and value-added telecommunication services to its individual, family and enterprise customers.

China Unicom is the only Chinese telecommunication operator listed on the stock exchanges in New York, Hong Kong and Shanghai. China Unicom was in Financial Times’ Top 500 in 2011 in terms of its revenue, and ranked at the top of the world leading telecom operators in terms of its customer base and market capitalisation. By 2011, the total assets of China Unicom reached RMB447 billion. The company has 199 million mobile subscribers and 93 million fixed line users as the third largest mobile services provider in the world. China Unicom has subsidiaries operating in 31 provinces in China and in other parts of the world with over 450,000 employees."

申请细节

【.联通】这一顶级域名将由中国联合网络通信公司负责运营，创造管理域名空间并以此推广公司品牌特性和原真性。但此顶级域名将是限制注册的，联通公司及其下属机构将优先享有使用权。域名将用于给客户提供个性化信息，服务及资源，以提高网络可信度，便捷度及安全性。第二第三级域名将在保证品牌原真性的前提下用于广告及市场推广。

中国联合网络通信公司于2009年由中国网通（香港）和中国联通公司（香港）合并而成。公司经营范围包括移动通信，固话，网络接入，国际卫星专线（IPLC）系统整合及电子通讯增值服务。公司网络覆盖范围遍及全国及国际部分地区。

中国联合网络通信公司是唯一一家在纽约，香港和上海上市的中文电子通讯公司。公司于2011年登上金融时报前500强企业，并以庞大的用户基数和市场资本在全球电子通讯运营商中排名前列。至2011年，公司总资产达到4470亿人民币。公司有1.99亿移动注册用户及9300万固话用户，在全球通讯服务公司中位列第三。中国联合网络通信公司的下属机构遍布中国31个省及海外一些地区，共有超过45万员工。