.诺基亚

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Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	Nokia
Type:	IDN Brand TLD
Priority #:	77

.诺基亚 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Nokia Corporation.

Application Details

Excerpted from applicant response to question #18 in TLD application:

"Nokia has been the market leader in China for over seven years. Currently, over 250 million Chinese people use Nokia devices. In 2010 alone, Nokia sold 82.5 million devices in the Greater China area. In August 2011, Superbrands, the world’s leading independent arbiter of brands, announced that Nokia is the leading brand in China, according to its ‘China 2011 – Consumer Top 50 Brands’ survey. The survey of over 2,000 brand preferences is the largest to date in China, and one of the only to evaluate companies based on consumer brand preference, rather than brand valuation. Since Nokia first came to China in 1985, it has also aspired to be a leading corporate citizen in all its areas of operation. Focusing on many long-term sustainability projects, Nokia has played an integral role in contributing to youth education and environmental protection. In 2005, Nokia began its Green Box Take-Back Program, which is currently the largest voluntary mobile phone recycling scheme in China. On the education front, the Nokia initiated “Hand-in-Hand” CSR project has led to more than 110,000 children in the most remote regions of China getting a better start in life through improved access to education and medical care. Nokia is the world’s leading manufacturer of mobile devices. More than 1.3 billion people across 160 countries connect using a Nokia device, from voice optimised mobile phones to the latest Internet connected smart phones In 2011, Nokia sold 417 million devices, reported net sales of €38.7 billion and invested €5.6 billion across R&D centres in 16 countries. Nokia supports ICANN’s goals of introducing innovation and competition to the DNS without compromising security or stability. Nokia has been an active participant in the ICANN community since its formation. It has been represented on the ICANN Board and has also contributed to Policy Development through the Business Constituency, the Intellectual Property Constituency, several Working Groups and initiatives focussed on security and stability. Nokia was also a founding member of the .mobi gTLD registry. Nokia plans to leverage its prior knowledge of registry creation and governance in operating any new gTLD.

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To support these goals, the .诺基亚 gTLD registry is being designed to operate as a Single Entity Registry with all domains owned by Nokia Corporation. It will be closed to third parties with no association with Nokia. Domains will only be allocated for the use of Nokia Corporation or its affiliates, to support group’s commercial objectives."